With one thing and another, the economy hadn't been exactly in overdrive that year, and predictions for the Christmas season were gloomy. Early retail figures bore them out. Gift buying dribbled along feebly until Thanksgiving, despite brave speeches by the Administration. The holiday passed more in self-pity than in thankfulness among owners of gift-oriented businesses. Then, on Friday following Thanksgiving, the coffin ads struck. Struck may be too mild a word. People on the streets saw feverishly-working crews (at holiday rates!) slapping up posters on billboards. The first poster was a dilly. A toothy and toothsome young woman leaned over a coffin she'd been unwrapping. She smiled as if she'd just received overtures of matrimony from an eighty-year-old billionaire. There was a Christmas tree in the background, and the coffin was appropriately wrapped. So was she. She looked as if she had just gotten out of bed, or were ready to get into it. For amorous young men, and some not so young, the message was plain. The motto, "_The Gift That Will Last More Than a Lifetime_", seemed hardly to the point. Those at home were assailed on TV with a variety of bright and clever skits of the same import. Some of them hinted that, if the young lady's gratitude were really precipitous, and the bedroom too far away, the coffin might be comfy. Of course the more settled elements of the population were not neglected. For the older married man, there was a blow directly between the eyes: "_Do You Want Your Widow to Be Half-Safe?_" And, for the spinster without immediate hopes, "_I Dreamt I Was Caught Dead Without My Virginform Casket!_" Newspapers, magazines and every other medium added to the assault, never letting it cool. It was the most horrendous campaign, for sheer concentration, that had ever battered at the public mind. The public reeled, blinked, shook its head to clear it, gawked, and rushed out to buy.