Christmas was not going to be a failure after all. Department store
managers who had, grudgingly and under strong sales pressure, made
space for a single coffin somewhere at the rear of the store, now
rushed to the telephones like touts with a direct pronouncement from a
horse. Everyone who possibly could got into the act. Grocery
supermarkets put in casket departments. The Association of
Pharmaceutical Retailers, who felt they had some claim to priority,
tried to get court injunctions to keep caskets out of service
stations, but were unsuccessful because the judges were all out buying
caskets. Beauty parlors showed real ingenuity in merchandising. Roads
and streets clogged with delivery trucks, rented trailers, and
whatever else could haul a coffin. The Stock Market went completely
mad. Strikes were declared and settled within hours. Congress was
called into session early. The President got authority to ration
lumber and other materials suddenly in starvation-short supply. State
laws were passed against cremation, under heavy lobby pressure. A new
racket, called boxjacking, blossomed overnight.
The Advertising Manager who had put the thing over had been fighting
with all the formidable weapons of his breed to make his plant
managers build up a stockpile. They had, but it went like a toupee in
a wind tunnel. Competitive coffin manufacturers were caught napping,
but by Wednesday after Thanksgiving they, along with the original one,
were on a twenty-four hour, seven-day basis. Still only a fraction of
the demand could be met. Jet passenger planes were stripped of their
seats, supplied with Yankee gold, and sent to plunder the world of its
coffins.
It might be supposed that Christmas goods other than caskets would
take a bad dumping. That was not so. Such was the upsurge of
prosperity, and such was the shortage of coffins, that nearly
everything--with a few exceptions--enjoyed the biggest season on
record.
On Christmas Eve the frenzy slumped to a crawl, though on Christmas
morning there were still optimists out prowling the empty stores. The
nation sat down to breathe. Mostly it sat on coffins, because there
wasn't space in the living rooms for any other furniture.
There was hardly an individual in the United States who didn't have,
in case of sudden sharp pains in the chest, several boxes to choose
from. As for the rest of the world, it had better not die just now or
it would be literally a case of dust to dust.
[Illustration]
* * * * *
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account