No such trickery was too much for Barnum, and he carried out a similar
deception on a public scale with no harm to his reputation and no
qualms of conscience. In June of 1843 he attended the Bunker Hill
celebration, where Daniel Webster delivered a stirring oration, but
Barnum was just as interested in an old canvas tent near the Bunker
Hill Monument as he was in the ceremonies of the day. He found in
that tent a herd of fifteen one-year-old calf buffaloes, which he
immediately purchased for $700; a scheme by which he could utilize
these buffaloes had hatched in his mind almost as soon as he saw them.
The animals were docile and tired, for they had been driven east from
the western plains. At Barnum’s order they were brought to New York and
then transported to a New Jersey barn near Hoboken. Barnum hired their
former owner, C. D. French, to take care of the animals for thirty
dollars per month, because French understood the lasso. The newspapers
shortly afterwards announced that a herd of wild buffaloes, captured
in the Rocky Mountains, was passing through New York soon on its way
to Europe, in charge of the very men who had captured the animals, and
during the next few days suggestions appeared in the newspapers that
it would be a fine thing for New York if the owners of these buffaloes
could be induced to present a buffalo chase on a race course near New
York, demonstrating to the eastern population the use of the lasso and
the ferocity of the buffalo. One of the correspondents expressed it
as his sincere opinion that it would be worth a dollar to see such a
sight, and that he for one would be willing to pay that amount. Another
estimated that no less than fifty thousand persons would be interested
in a buffalo chase without the danger but with the thrills, and other
obliging correspondents suggested places for the hunt, including the
race course at Hoboken, New Jersey. Before long advertisements appeared
in all the newspapers, and handbills were circulated throughout New
York announcing that there would be a “Grand Buffalo Hunt, Free of
Charge--At Hoboken, on Thursday, August 31, at 3, 4, and 5 o’clock
p. m. Mr. C. D. French, one of the most daring and experienced hunters
of the West, has arrived thus far on his way to Europe with a Herd
of Buffaloes, captured by himself, near Santa Fé. He will exhibit a
method of hunting the Wild Buffaloes, and throwing the lasso, by which
the animals were captured in their most wild and untamed state. This
is perhaps one of the most exciting and difficult feats that can be
performed, requiring at the same time the most expert horsemanship and
the greatest skill and dexterity. Every man, woman, and child can here
witness _the wild sports of the Western Prairies_, as the exhibition
is to be free to all, and will take place on the extensive grounds
and Race Course of Messrs. Stevens, within a few rods of the Hoboken
Ferry.” The public was further assured that, “No possible danger need
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