Very soon he not only prospers financially, but begins to secure at first that attention and soon afterward that influence which always follow close upon success in practical affairs. He becomes the public-spirited citizen; scheme after scheme of social and public improvement is suggested and carried forward by him, until he justly comes to be one of the foremost citizens of Philadelphia. The enumeration of what he did within a few years in this small new town and poor community will be found surprising and admirable. His first enterprise, of a quasi public nature, was the establishment of a library. There were to be fifty subscribers for fifty years, each paying an entrance fee of forty shillings and an annual due of ten shillings. He succeeded only with difficulty and delay, yet he did succeed, and the results were important. Later a charter was obtained, and the number of subscribers was doubled. "This," he says, "was the mother of all the North American subscription libraries, now so numerous.... These libraries have improved the general conversation of the Americans, made the common traders and farmers as intelligent as most gentlemen from other countries, and perhaps have contributed in some degree to the stand so generally made throughout the colonies in defense of their privileges." "Reading became fashionable," he adds. But it was not difficult to cultivate the desire for reading; that lay close to the surface. The boon which Franklin conferred lay rather in setting the example of a scheme by which books could be cheaply obtained in satisfactory abundance. From the course of this business he drew one of those shrewd, practical conclusions which aided him so much in life. He says that he soon felt "the impropriety of presenting one's self as the proposer of any useful project that might be supposed to raise one's reputation in the smallest degree above that of one's neighbors, when one has need of their assistance to accomplish that project. I therefore put myself as much as I could out of sight, and stated it as a scheme of a _number of friends_, who had requested me to go about and propose it." This method he found so well suited to the production of results that he habitually followed it in his subsequent undertakings. It was sound policy; the self-abnegation helped success; the success secured personal prestige. It was soon observed that when "a number of friends" or "a few gentlemen" were represented by Franklin, their purpose was usually good and was pretty sure to be carried through. Hence came reputation and influence.