CARPET designing is a branch of Applied Art which makes exacting demands
upon its adherents, requiring as it does technical knowledge to an
exceptional extent. The average designer who ventures into this field,
however high his artistic ability may be, is not likely to achieve a
practical success, unless and until he has studied the particular
capacities and limitations of carpet fabrics. For this reason, the
public carpet designer is more or less of a specialist in his domain,
which is rarely invaded unless by such exceptional craftsmen as the late
Walter Crane or Voysey. Similarly, and because there are so many
varieties of carpet fabrics, requiring special knowledge and treatment,
all carpet manufacturers maintain private staffs of designers, whose
business it is to produce new patterns for each season and quality in
accordance with the commercial requirements. For the manufacturer has to
be governed to a great extent by the tastes and inclinations of his
customers, the carpet dealers, and cannot afford to be too enterprising
in initiating novelties, while the carpet dealer, in his turn is, as a
rule, rather a follower than a leader of the public taste. The
commercial standard has, therefore, been to some extent a hampering
influence upon the progress of carpet design towards perfection, but it
is certainly less so than in the past. For it has been modified of
recent years by a new tendency, which, however, is not one of unmixed
advantage to the manufacturer.
This tendency may be expressed as the intervention of the consumer.
Scarcity of materials during the war, and the consequent obligation of
carpet dealers to accept what they can get from manufacturers has,
temporarily at any rate, modified the influence of the individual buyer
of carpets upon carpet design and colour; but previous to the war it had
become a factor to be reckoned with. There were, and are, many
householders possessed of definite ideas upon arrangement of design,
combination of colour, and harmony of decoration; and these ideas often
germinate in suggestions or demands conveyed through the dealer to the
manufacturer for single carpets of special colouring or arrangement.
Often these suggestions prove to be more original than effective; but
often they lead to effects both artistic and saleable.
This critical and creative spirit on the part of the individual is not,
therefore, to be despised by the technical expert. It encourages
novelty, and tends towards the evolution of new ideas in design and
colour, and a liberation from an excessive dominance of the commercial
standard.
Public-domain text, read in full here on John Shaqi.
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