Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
That those words sank deeply into Charles Frohman is shown by the fact
that he seldom drank liquor. His chief tipple through all the coming
crowded years was never stronger than sarsaparilla, soda-water, or
lemonade.
The task ahead of Charles would have staggered any but the most
dauntless enthusiasm. Among other things, as Gustave discovered, there
was no route for the company after St. Paul, which was to be played the
following week.
"You must discover new towns and bill them," he said. "Get what printing
you want. The printers have been instructed to fill orders from you."
The hours sped on. Charles asked a thousand questions, and Gustave
filled him with facts as dawn broke and day came. It was nearly seven
o'clock, time for his train for St. Paul to leave. Charles would not
hear of having breakfast. He was too full of desire to get to work.
Among other things, Charles carried a letter from Gustave to Wallick,
who was temporarily ahead of the show, which said:
_This is my brother Charles, who will take the advance in your
place._
The first word that came from the young advance-agent announced action,
for he wired:
_All right with Wallick. Have discovered River Falls._
River Falls, it happened, had been "discovered" before and abandoned,
but Charles thought he was making route history.
Charles immediately set to work with the extraordinary energy that
always characterized him. The chief bill-poster in St. Paul was named
Haines. Charles captured him with his engaging smile, and he became a
willing slave. It was Haines who taught him how to post bills. Later on
when Gustave arrived with the show, he spoke of the boy with intense
pride. He said:
"I have taught your brother Charley how to post bills. He took to it
like a duck to water. He didn't mind how much paste he spattered over
himself. His one desire was to know how to do the job thoroughly. I am
going to make him the greatest theatrical agent in the world."
Curiously enough, Haines lived to be a very old man, and in the later
years of his life he was able to stick up the twenty-eight-sheet stands
that bore in large type the name of the little chubby protege he had
introduced to the art of bill-posting back in the long ago.
At St. Paul Charles had opposition--a big musical event at Ingersoll
Hall--and this immediately tested his resource. He got his printing
posted in the best places, went around to the newspaper offices and got
such good notices that John Dillon was inspired to remark that he had
never had such efficient advance work. It is interesting to remember
that at this time Charles Frohman was not yet eighteen years old.
Now came the first evidence of that initiative which was such a
conspicuous trait in the young man. He had come back to see the
performances of his company, and had watched them with swelling pride.
Several times he said, and with pardonable importance:
"What _we_ need is a new play. _We_ must have something fresh to
advertise."
Public-domain text, read in full here on John Shaqi.
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