Charles Frohman: Manager and ManMarcosson, Isaac Frederick
General
Charles Frohman: Manager and Man
Marcosson, Isaac Frederick
Frohman, Charles, 1860-1915; Theater -- United States
He lost no time in starting. With a single grip-sack, which contained
his modest wardrobe, the eager boy started on his first railroad journey
of any length into the great West. It was the initial step of what, from
this time on, was to be a continuous march of ever-widening importance.
Begrimed but radiant, the boy stepped from a day-coach at two o'clock in
the morning at Winona. No scene could have been more desolate. Save for
the station-master and a solitary brakeman there was only one other
person on hand, and that individual was the faithful Gustave, who
advanced swiftly through the gloom and greeted his brother
enthusiastically.
Charles was all excitement. He had not slept a wink. It was perhaps the
longest and most irksome journey he ever took. He was bubbling with the
desire to get to work.
The two brothers went to a hotel where Gustave had a room, and there
they sat for four hours. It is a picture well worth keeping in mind: the
pleased older boy, eager to get his brother started right; the younger
lad all ears, and his eyes big with wonder and anticipation. There was
no thought of food or rest. Gustave was enthusiastic about the company.
He said to his brother:
"Why, Charley, we've got real New York actors, and our leading lady,
Louise Dillon, has a genuine sealskin coat. That coat will get us out of
any town. You've got no 'Ghost Show' amateurs to handle now, but real
actors and actresses."
Then came an announcement that startled the boy, for Gustave continued:
"Your salary is to be twenty-five dollars a week and hotel bills, but
you must not spend more than one dollar and a half a day for meals and
room."
In this dingy room of an obscure hotel in a country town Charles Frohman
got his first instructions in practical theatrical work. Perhaps the
most important of this related to bill-posting. In those days it was a
tradition in theatrical advertising that whoever did the most effective
bill-posting in a town got the audience. Most of the publicity was done
with posters. An advance-agent had to be a practical bill-poster
himself. To get the most conspicuous sites for bills and to keep those
bills up until the attraction played became the chief task of the
advance-agent. The provincial bill-posters were fickle and easily
swayed. The agent with the most persuasive personality, sometimes with
the greatest drinking capacity, won the day.
All this advice, and much more, was poured by Gustave into the willing
ears of the youthful Charles. No injunction laid on that keen-eyed boy
in the gray dawn of that historic morning back in the 'seventies was
more significant than these words from his elder brother:
"Your success in handling the bill-poster does not lie through a barroom
door. Give him all the passes he wants, but never buy him a drink."
Public-domain text, read in full here on John Shaqi.
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