An illustration which embodies most of the technical and psychological points of interest in the preceding incidents may be found in Lithuania’s campaign in this country in 1919, for popular sympathy and official recognition. Lithuania was of considerable political importance in the reorganization of Europe, but it was a country little known or understood by the American public. An added difficulty was the fact that the independence of Lithuania would interfere seriously with the plans which France had for the establishment of a strong Poland. There were excellent historical, ethnic and economic reasons why, if Lithuania broke off from Russia, it should be allowed to stand on its own feet. On the other hand there were powerful political influences which were against such a result. The American attitude on the question of Lithuanian independence, it was felt, would play an important part. The question was how to arouse popular and official interest in Lithuania’s aspirations. A Lithuanian National Council was organized, composed of prominent American-Lithuanians, and a Lithuanian Information Bureau established to act as a clearing house for news about Lithuania and for special pleading on behalf of Lithuania’s ambitions. The public relations counsel who was retained to direct this work recognized that the first problem to be solved was America’s indifference to and ignorance about Lithuania and its desires. He had an exhaustive study made of every conceivable aspect of the problem of Lithuania from its remote and recent history and ethnic origins to its present-day marriage customs and its popular recreations. He divided his material into its various categories, based primarily on the public to which it would probably make its appeal. For the amateur ethnologist he provided interesting and accurate data of the racial origins of Lithuania. To the student of languages he appealed with authentic and well written studies of the development of the Lithuanian language from its origins in the Sanskrit. He told the “sporting fan” about Lithuanian sports and told American women about Lithuanian clothes. He told the jeweler about amber and provided the music lover with concerts of Lithuanian music. To the senators, he gave facts about Lithuania which would give them basis for favorable action. To the members of the House of Representatives he did likewise. He reflected to those communities whose crystallized opinion would be helpful in guiding other opinions, facts which gave them basis for conclusions favorable to Lithuania.