A series of events which would carry with them the desired implications were planned and executed. Mass meetings were held in different cities; petitions were drawn, signed and presented; pilgrims made calls upon Senate and House of Representatives Committees. All the avenues of approach to the public were utilized to capitalize the public interest and bring public action. The mails carried statements of Lithuania’s position to individuals who might be interested. The lecture platform resounded to Lithuania’s appeal. Newspaper advertising was bought and paid for. The radio carried the message of speakers to the public. Motion pictures reached the patrons of moving picture houses. Little by little and phase by phase, the public, the press and Government officials acquired a knowledge of the customs, the character and the problems of Lithuania, the small Baltic nation that was seeking freedom. When the Lithuanian Information Bureau went before the press associations to correct inaccurate or misleading Polish news about the Lithuanian situation, it came there as representative of a group which had figured largely in the American news for a number of weeks, as a result of the advice and activities of its public relations counsel. In the same way, when delegations of Americans, interested in the Lithuanian problem, appeared before members of Congress or officials of the State Department, they came there as spokesmen for a country which was no longer unknown. They represented a group which could no longer be entirely ignored. Somebody described this campaign, once it had achieved recognition for the Baltic republic, as the campaign of “advertising a nation to freedom.” What happened with Roumania is another instance. Roumania wanted to plead its case before the American people. It wanted to tell Americans that it was an ancient and established country. The original technique was the issuance of treatises, historically correct and ethnologically accurate. Their facts were for the large part ignored. The public relations counsel, called in on the case of Roumania, advised them to make these studies into interesting stories of news value. The public read these stories with avidity and Roumania became part of America’s popular knowledge with consequent valuable results for Roumania.