While the special pleader in law, the lawyer for the defense, has always been accorded a formal hearing by judge and jury, this has not been the case before the court of public opinion. Here mob psychology, the intolerance of human society for a dissenting point of view, have made it difficult and often dangerous for a man to plead for a new or unpopular cause. _The Fourth Estate_, a newspaper for the makers of newspapers, says: “‘Counsel on public relations’ and ‘director of public relations’ are two terms that are being encountered more often every day. There is a familiar tinge to them, in a way, but in justice to the men who bear these titles and to the concerns which employ them, it should be said that they are--or can be--dissociated from the old idea of ‘publicity man.’ The very fact that many of the largest corporations in the country are recognizing the need of maintaining right relationships with the public is alone important enough to assure a fair and even favorable hearing for their public relations departments. “Whether a man is really entitled to the appellation ‘counsel on public relations’ or whether he should merely be called ‘publicity man’ rests entirely with the individual and the firm that employs him. As we see it, a man who is really counsel or director of public relations has one of the most important jobs on the roster of any concern; but a man who merely represents the old idea of getting something for nothing from publishers is about _passé_.... “So there is made plain the difference between two terms, the old and the new, both of which have occasioned much natural curiosity among newspaper men. When Napoleon said, ‘Circumstance? I make circumstance,’ he expressed very nearly the spirit of the public relations counsel’s work. So long as this new professional branch live up to the possibilities that their title suggests, they are bound to accomplish general constructive good. Maybe they, at last, will make us forget that ingratiating though insidious individual, the publicity man.” As indicative perhaps of the growing importance of the profession, an article by Mary Swain Routzahn, in charge of the Department of Surveys and Exhibits of the Russell Sage Foundation, on “Woman’s Chance as Publicity Specialist” published in the _New York Globe_ of August 2nd, 1921, discusses the profession as one of recent development, but of such importance as to deserve the serious consideration of women who are interested in making a professional career for themselves.