Public opinion; Public relations; Publicity; Social psychology
And H. L. Mencken, writing in the same magazine for March, 1914,
declares that “one of the principal marks of an educated man, indeed,
is the fact that he does _not_ take his opinions from newspapers--not,
at any rate, from the militant, crusading newspapers. On the contrary,
his attitude toward them is almost always one of frank cynicism, with
indifference as its mildest form and contempt as its commonest. He
knows that they are constantly falling into false reasoning about the
things within his personal knowledge,--that is, within the narrow
circle of his special education,--and so he assumes that they make the
same, or even worse, errors about other things, whether intellectual or
moral. This assumption, it may be said at once, is quite justified by
the facts.”
The second point of view holds that the daily press and the other
leading forces merely accept, reflect and intensify established public
opinion and are, therefore, responsible for the uniformity of public
reaction. A vivid statement of the point of view of the man who
typifies this group is found in Everett Dean Martin’s volume on “The
Behavior of Crowds.” He says:[6] “The modern man has in the printing
press a wonderfully effective means for perpetuating crowd-movements
and keeping great masses of people constantly under the sway of certain
crowd-ideas. Every crowd-group has its magazines, press agents, and
special ‘literature’ with which it continually harangues its members
and possible converts. Many books, and especially certain works of
fiction of the ‘best seller’ type, are clearly reading mob phenomena.”
There is a third group which perhaps comes nearer the truth,
which holds that the press, just as other mediums of education or
dissemination, brings about a very definite change in public opinion.
A most graphic illustration of what such mediums can do to change
opinions upon fundamental and important matters is the woman suffrage
question and its victory over established points of view. The press,
the pulpit, the lecture platform, the motion pictures and the other
mediums for reaching the public brought about a complete popular
conversion. Other examples of the change that may be brought about in
public opinion in this way, by such institutions of authority, is the
present attitude towards birth control and towards health education.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account