These examples show him in his position as one who directs and supervises the activities of his clients wherever they impinge upon the daily life of the public. He interprets the client to the public, which he is enabled to do in part because he interprets the public to the client. His advice is given on all occasions on which his client appears before the public, whether it be in concrete form or as an idea. His advice is given not only on actions which take place, but also on the use of mediums which bring these actions to the public it is desired to reach, no matter whether these mediums be the printed, the spoken or the visualized word--that is, advertising, lectures, the stage, the pulpit, the newspaper, the photograph, the wireless, the mail or any other form of thought communication. A nationally famous New York hotel found that its business was falling off at an alarming rate because of a rumor that it was shortly going to close and that the site upon which it was located would be occupied by a department store. Few things are more mysterious than the origins of rumors, or the credence which they manage to obtain. Reservations at this hotel for weeks and months ahead were being canceled by persons who had heard the rumor and accepted it implicitly. The problem of meeting this rumor (which like many rumors had no foundation in fact) was not only a difficult but a serious one. Mere denial, of course, no matter how vigorous or how widely disseminated, would accomplish little. The mere statement of the problem made it clear to the public relations counsel who was retained by the hotel that the only way to overcome the rumor was to give the public some positive evidence of the intention of the hotel to remain in business. It happened that the _maître d’hôtel_ was about as well known as the hotel itself. His contract was about to expire. The public relations counsel suggested a very simple device. “Renew his engagement immediately for a term of years,” he said. “Then make public announcement of the fact. Nobody who hears of the renewal or the amount of money involved will believe for a moment that you intend to go out of business.” The _maître d’hôtel_ was called in and offered a five-year engagement. His salary was one which many bank presidents might envy. Public announcement of his engagement was made. The _maître d’hôtel_ was himself something of a national figure. The salary stipulated was not without popular interest from both points of view. The story was one which immediately interested the newspapers. A national press service took up the story and sent it out to all its subscribers. The cancellation of reservations stopped and the rumor disappeared.