Domination to-day is not a product of armies or navies or wealth or policies. It is a domination based on the one hand upon accomplished unity, and on the other hand upon the fact that opposition is generally characterized by a high degree of disunity. The institution of electing representatives to Congress is so firmly established that no existent force to-day can overthrow it. More specifically, why is it that the two parties, Republican and Democrat, have maintained themselves as the dominant force for so many years? Only the leadership of Theodore Roosevelt seemed for a time to supersede them; and events since then have shown that it was Roosevelt and not his party who succeeded. The Farmer-Labor Party, the Socialist Party despite years of campaigning have failed to become even strongly recognizable opponents to the established groups. The disunity of forces which seek to overthrow dominant groups is illustrated every day in every phase of our lives--political, moral and economic. A new point of view, although faced by the difficulty of unifying a group to concerted will or action, can seldom establish new mediums by which to approach those people to whom it wishes to appeal. It is possible for advertising and pamphletizing to blanket the country at a cost. To establish a new lecture service in order to reach the public would be expensive, and effective only to a limited extent. To establish an independent radio station to broadcast an idea would be difficult and probably disproportionately expensive. To create a new motion picture and a distributing agency would be slow, and very difficult and costly, if possible at all. The difficulty of establishing and building new channels of approach to the public is shown best by an examination of the principal mediums which are available to the public relations counsel who desires to direct public thought to the problems of the group he represents. It is only necessary to picture the newspaper and magazine situation in the United States to-day to realize the difficulty of establishing a new medium for the representation of a point of view. Americans are accustomed to first-rate service from their press. They demand a high standard not only in the physical appearance of their newspapers but in the news service as well. Their daily paper must provide them with items of local, state and international interest and importance. In the complex activities of modern life, the newspaper must find and select the subjects which interest its readers. It must also give to its readers the news fresh from the making. Whatever vagueness there may be about the definition of news itself, one admitted constant is that it must be fresh.