Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
Fig. 22 shows the rubber type frame. The name and address are set up
in the type frame, and can be changed at will. Type taken from old
addresses can be used over and over again. When an address is set, a
proof is printed on a card, which is placed in the upper half of the
frame. This card is large enough for notations, and can be arranged for
recording any information desired.
The metal frames are provided with tabs printed with letters, names of
towns, numbers, or other special information, and are filed in card
drawers, as shown in Fig. 23. They may be filed in any of the usual
ways adapted for card systems; a customers' list may be filed according
to states and towns, and the names in a certain town addressed without
disturbing the balance of the list.
[Illustration: Fig. 22. Metal Frames for Rubber Type _The Addressograph
Co._]
To operate the machine, the address plates are first transferred to
the magazine on top of the machine. The contents of a drawer can be
transferred without handling. The plates are automatically fed to the
printing point of the machine, from which they are returned to the
drawer, which is placed under the machine, in the exact order in which
they were filed. When the address frame reaches the printing point, the
address is plainly visible on the card, so that any name can be skipped.
With an addressograph it is claimed that 3000 addresses an hour can
easily be made. This takes the place of several girls, and reduces the
cost to a minimum.
[Illustration: Fig. 23. Addressing Card File. _Addressograph Co._]
=Folding Machines.= One of the most practical labor-saving devices for
the mailing room is the folding machine. Direct advertising, by means
of circular or form letters, and printed circulars, is becoming more
and more popular. Where such communications were formerly mailed in
hundreds, they are now mailed in thousands; it is not uncommon for a
concern using this form of advertising to mail a million circulars or
letters on one proposition in a single season.
[Illustration: Fig. 24. Folding Machine Operated by Electric Motor. _A.
B. Dick Co._]
To fold these letters and circulars in the ordinary way is an expensive
task. Not only is the labor cost involved, but the question of space,
which in many offices is of even greater importance. While a plant
occupying buildings owned by the company may be in a position to
provide plenty of space for offices, the great majority of businesses
are conducted in cramped office quarters; the modern office building
with its high rents tends to reduce office space to a minimum. As a
result, many a business, lacking room in which to work a large force
of folders, has been obliged to hire its extensive circularizing done
outside of the office.
Public-domain text, read in full here on John Shaqi.
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