Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10) — John Shaqi
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)American School of Correspondence
General
Cyclopedia of Commerce, Accountancy, Business Administration, v. 01 (of 10)
American School of Correspondence
Accounting; Business; Commerce
Stenographers are supplied to all divisions by this department. This
plan of having all stenographers in one department subject to the call
of those having need of their services is now adopted by most large
concerns, except in a few cases where stenographers act as private
secretaries to the officers. The plan is an economical one, for only
the number actually required to handle the work of the establishment
need be employed. Under the old plan of employing one or more
stenographers in each department, it is common to find them idle in one
department while in another the work is behind. Another strong point
in favor of the more modern plan is that each stenographer becomes
familiar with the dictation of all departments, and no stenographer has
an opportunity to become familiar with the secrets of the business.
In the stenographic department, the work of addressing and mailing form
letters, catalogues, and circulars is done.
All correspondence is filed by this department.
Records of office supplies, stationery and printed matter are
maintained in this department.
The chief stenographer has charge of and accounts for all postage, but
secures postage by requisition from the cashier or accountant.
=14. Sales Division.= By far the most important division of the entire
commercial branch is the sales division. This division is responsible
for finding a market for the output of the business.
It must create a demand for the product through advertising, open new
fields, study the demands of the trade and the products of competitors,
ascertain as far as may be the possibilities of marketing new products,
and, above all, sell goods at a profit.
The selling division of some of the largest industrial establishments
is in sole charge of a general sales manager, who has authority over
the advertising as well as selling. In our chart we have divided
responsibility for the conduct of this division between sales and
advertising managers, placing the advertising manager on an equality
with, rather than subordinate to, the sales manager. This combination
will produce the most satisfactory results for most enterprises.
_Advertising Manager._ The advertising manager has charge of the
preparation of all advertising literature, catalogues, copy and designs
for all periodical advertising and usually the placing of all contracts
for printing and engraving.
He has authority over all artists and copy writers employed regularly
and for special work.
With the sales manager and general manager, he makes up appropriations
for periodical advertising and places contracts when these
appropriations have been approved.
He confers with the sales manager on all questions pertaining to his
work, no printed matter for the use of the selling division being
ordered until approved by the sales manager. Thus, coöperation of the
sort that makes for success is assured.
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