Please open a charge account with ......................
M ......................................................
Lives at ................ Street .......................
In business as .........................................
At ...................... Street .......................
Works for ..............................................
Class of goods mostly used .............................
........................................................
Maximum amount of credit desired .......................
Will pay bill on .......................................
The above particulars are correct and agreeable to me.
Date .................... Signed .......................
We would first get his full name and home address. Then, if he was in
business for himself, we would know that, and also where his business
was. If he worked for some one else, we'd know it. Then, if he was a
plumber, he must state what kind of goods he would most need, and so on.
This was my idea. Jock said that builders, carpenters, plumbers and such
like would object to that clause. He said they would think it was no
business of mine what they bought as long as they paid for it.
I believed, however, that if I had a number of customers likely to use a
lot of supplies of a certain kind, it would help me and them if I knew
it. I could then buy accordingly.
Further, if I found a man buying a lot of goods quite different from
what his card said he used, I'd know there was something wrong and could
at once look into it.
The next two items on the card were, of course, the crux of the whole
thing. We wanted to pin a man down to a definite credit limit, both as
regards time and amount.
With the customer's signature to that card I could easily stop a man's
credit if he exceeded his limit in either way.
Betty thought it was an excellent thing,--if I could get it started; and
Jock said it was a good plan,--if it worked. I showed a rough draft of
it to Barlow at lunch time, and he said it wouldn't work. So, between
the lot of 'em I got mighty little encouragement.
Still, perhaps it was best to act on my own judgment. If I was wrong I'd
know better next time.
Every credit customer who came into the store was to be passed over to
me, and I was going to tell him a little story like this:
"Mr. ----, I've only recently bought this business, and I'm not yet
acquainted with all my customers and their needs. Now I see we have an
account open with you, and I'm very glad to accommodate you. It will
help me to give you good service and to meet your wishes if you will
please give me the particulars of your needs."
Then I was going to ask him those questions, fill in the card myself as
he answered them and, passing it over to him, I'd ask him if it was all
correct. If he said "yes" I'd pass him my pen without a word--and I felt
sure he would sign it without a murmur. At least that was my guess.
Public-domain text, read in full here on John Shaqi.
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