"Certainly, my young friend. Because by doing so it would _help_ Mr.
Black. Don't you see that, if one hardware man, and one druggist, and
one dry goods store, and so on, had our stamps, _all_ those merchants
would be in a class by themselves? It would make them the _leading_
merchants in the town, for people would trade with them so that they
could collect the Garter stamps."
"I see," returned Fellows quietly. "And the man who gets stamps here
from Mr. Black would be able to buy, let us say, a hat or some china
ornaments through you people, which would, incidentally, deprive the
local men's furnishing store or china store of the sale of those
articles. And, of course, that same man might get trading stamps from
other stores, and with those stamps he could buy a pocketknife through
you people, and thus take the sale of that pocketknife away from Mr.
Black."
Bulder waved the question aside as though not worth bothering with. "My
dear man," he asserted, "the people who get things for those trading
stamps get things they would not buy otherwise. That is surely a _very_
trivial contention."
Fellows looked at me and said:
"Black, I have no reason to take any more of yours or Mr. Bulder's
valuable time, as I see nothing else to say except that I strongly
advise against the adoption of this or any other trading stamp or
profit-sharing scheme which you do not control yourself. Of course, a
few merchants in a town can get together and run this trading stamp
system, whereby your stamps are accepted for cash in other stores and
other stores' stamps are accepted for cash in your own, and by that
system there might possibly be some benefit in the trading stamps. But
I believe that any merchant who uses trading stamps--and I do not refer
to your excellent company, Mr. Bulder--is merely building up business
for some outside organization. He is merely diverting some of his own
profits into the pockets of the trading stamp concerns, which do not
really build up any business at all; because, if the stamps prove
successful for one merchant, it will not be long before other merchants
take them up and then every one is giving profits to the trading stamp
concerns without any of them getting any real benefit from it. I believe
the use of trading stamps is more or less an admission of inability to
think up plans of getting business for oneself."
Bulder smiled. He was once again the acme of courtesy.
"That argument of yours _sounds_ excellent, Mr. Fellows," he said
suavely. "Excellent! But why not apply it to _your_ business? Why not
say that if one merchant advertises, _all_ merchants will advertise and
thus the benefits of advertising are nullified?"
Fellows was once again beaten down, I thought. He was plainly stumped
for a few seconds. Then he replied:
Public-domain text, read in full here on John Shaqi.
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