Under the new dispensation we should have to appoint on the declaration
of war, if we had not done it already, a large Staff Department of Press
Camouflage. Everything is done best by those who have practised it
longest. The best inventors and disseminators of what was untrue in our
hour of need would be those who had made its manufacture and sale their
trade in our hours of ease. The most disreputable of successful
journalists and "publicity experts" would naturally man the upper grades
of the war staff. The reputable journalists would labour under them,
trying their best to conform, as you say in drill, to the movements of
the front rank. For in this new warfare the journalist untruthful from
previous habit and training would have just that advantage over the
journalist of character which the Regular soldier had over the New Army
officer or man in the old. He would be, as Mr. Kipling sings,
A man that's too good to be lost you,
A man that is 'andled and made,
A man that will pay what 'e cost you
In learnin' the others their trade.
After the war was over he would return to his trade with an immense
accession of credit. He would have been decorated and publicly praised
and thanked. Having a readier pen than the mere combatant soldiers, he
would probably write a book to explain that the country had really been
saved by himself, though the fighting men were, no doubt, gallant
fellows. He would, in all likelihood, have completed the disengagement
of his mind from the idea that public opinion is a thing to be dealt
with by argument and persuasion, appeals to reason and conscience. He
would feel surer than ever that men's and women's minds are most
strongly moved not by the leading articles of a paper but by its news,
by what they may be led to accept as "the facts." So the practice of
colouring news, of ordering reporters to take care that they see only
such facts as tell in one way, would leap forward. For it would have the
potent support of a new moral complacency. When a man feels that his
tampering with truth has saved civilization, why should he deny himself,
in his private business, the benefit of such moral reflections as this
feeling may suggest?
Scott gives, in _Woodstock_, an engaging picture of the man who has
"attained the pitch of believing himself above ordinances." The
independent trooper, Tomkins, finds his own favourite vices fitting
delightfully into an exalted theory of moral freedom. In former days, he
avows, he had been only "the most wild, malignant rakehell in
Oxfordshire." Now he is a saint, and can say to the girl whom he wants
to debauch:
Public-domain text, read in full here on John Shaqi.
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