With a show of reluctance and drab boredom seldom seen outside the
Banking Business, the old Nawab would finally put his influential
signature to the Order, but only on condition that the manufacturers
consented to run an Advertisement at their own cost in the local paper
featuring his progressive and popular Establishment. Of course if they
cared at the same time to slide in a few 5-point words about their own
goods, why he would have no special objection.
If it so happened occasionally that he so far lost his balance as to
buy one dollar and sixty cents’ worth more stuff than had already been
sold for him by the visiting Salesman, he would sit himself down on
his comfortable chair-pad of old newspapers and write off a starchy
hand-tooled letter to the House—on stationery that had been printed for
him free of charge by some Easy Eugene of the manufacturing world—and
insist emphatically upon having a Special Man from the factory payroll
to help him dispose of the surplus as well as wait upon customers,
assist in taking Inventory, and be generally useful about the premises.
It is not recorded that any of the manufacturers who were privileged to
sell their goods to this highly respected and pampered posh went so far
as to pay his store rent for him or defray the expenses of his family
wash.
But through their tripe-eyed vision of Sales Promotion they ultimately
succeeded in swelling his super-structure to the point where he was
able to snuggle down into the comforting hallucination that he could
throw any one of them into the bogs of bankruptcy at any time by simply
holding back his thirty-cent orders.
Now it came to pass that a certain young Lochinvar of high voltage
had been tiptoeing about for a favorable Town in which to weigh-in a
blooded Hardware Store, and he happened to hear of this martyr to the
noble cause of service.
In fact every Salesman that Young Loch met told him the same story
about the old crabbino, but some of them heralded the tidings with less
profanity than did others.
Young Loch did not have to get a powerful field-glass to see the
Opportunity that lay before him and stretched out its arms. He could
see it with his eyes tied behind his back.
So forthwith he sallied to the Particular Town to which we have up and
alluded, and in due season he opened him up an establishment that had
old Puffed Bean’s place looking like a Hongkong junk hole. The swellest
cry in Hardware Shelving was installed, and you could close your big
searching eyes and walk all over the place without tangling up with
nail kegs, rope, barbed wire and other embellishments peculiar to the
small-town hardware dispensary.
When the erstwhile Dictator first got news of the coming invasion, the
crust began to crack slightly around the edges of his aloofness. He
commenced saying Good Morning to his Customers and introduced other
revolutionary changes in the business.
Public-domain text, read in full here on John Shaqi.
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