Also he began a quiet but systematic campaign of subterranean rapping against Young Loch, having scratched up the buried fact that Loch’s grandfather had once swiveled the books when he was County Treasurer. But Loch was so busy connecting up with desirable Agencies that he paid about as much attention to the Opposition as if it had been located in Portuguese West Africa. One by one those manufacturers who had been supplying their exceptional wares in driblets to old Punko, decided to give Young Loch exclusive control for the following sound and sufficient reasons, to-wit and as follows: first, because he was willing to place a decent-sized order on Regular Terms with no overhanging strain in way of Special Conditions; and second, because of the reason just stated. Loch also ran 6-inch dbl. cols. at regular rates in the influential Local Sheet advertising the Lines he carried and received many free cols. in the restricted Reading Pages where he was heralded as a young man of Exceptional Promise, and his project as a Valuable Addition to the Large And Growing Commerce of Our Town. Young Loch did not ask the manufacturers to contribute anything toward this smashing publicity campaign, except Electros of their thrice-inspected Goods, which they promptly forgot to send, according to custom. When old Maharaja Magoop saw his Customers dropping off like crumbs when the table-cloth is snapped, he began to get very irritabilious and petulant, and told the Town Folks in a wavering falsetto what he thought of the civic spirit of a community that would desert a Lifelong Taxpayer for some young Upstart who had never helped the Town in any way. Several people, who could not conveniently pay their accounts at the time because they had told the Ice Man to bring ice every day, were inclined to agree with him right up to the doggone roof; but even these few anti-penults were obliged to patronize Young Loch’s place to a certain extent because The Latter now had the exclusive agency for certain leading Implement Lines formerly held down by The Former, and which required Repair Parts that must fit perfectly, but usually didn’t. At last it was brought home to the once Mighty Monarch that any Dealer who controlled a well-advertised and popular Line of Goods enjoyed a Valuable Asset and was supposed to move a muscle once in a while in the direction of selling the stuff, and not expect the manufacturer of it to do all the chores. Into his concrete cone was also drilled the tardy knowledge that a Customer is entitled to some slight measure of Service, and in the sanctified name of Profit should not be regarded in the light of a blaspheming intruder if he fails to wiggle in on an abject stomach and apologize for leaving some of his money in the joint.