Ending the depression through planned obsolescenceLondon, Bernard
General
Ending the depression through planned obsolescence
London, Bernard
Economic policy; United States -- Economic conditions -- 1918-1945
The widespread suffering from unemployment and want in this country
today is a symptom of a fundamental maladjustment—a sickness, if
you like, in our body economic. Almost every sickness can be cured,
provided we get the right doctor to diagnose the case and prescribe the
proper medicine, but the patient must take the medicine in order to get
well. My plan is in essence a prescription for the relief and cure of
the ailments from which our economic organization is today suffering.
Of course, the inauguration of such a system of planned obsolescence
will be opposed by many merely because it is new, for it is hard for
us to abandon our old notions and adjust ourselves to a new way of
thinking. Unlike most changes for the good of the masses, however,
this scheme need not involve much hardship, strife or suffering. That
is not necessary. With a reasonable amount of common sense used, the
plan ought gradually to work smoothly without much loss to anybody. In
war-time we conscript the flower of our country’s manhood, and send
them to the front to fight and often be destroyed. If such drastic
procedure is deemed wise and necessary in the crisis of war, would
it not be far more logical and profitable in our present emergency
to conscript the dead things—material, not human—such as obsolete
buildings, machinery and outmoded commodities, and send them to the
front to be destroyed in the war against depression, thus saving the
country from economic chaos by providing work?
It is far cheaper to destroy useless and obsolete goods now, and
perhaps some of our synthetic wealth as well, than to risk destroying
far more priceless assets, such as human life, and undermining the
health and confidence of the people, by continuing to fight the
depression with our old, slow and costly methods.
Even in the present organization of our economic society, we recognize
in many instances the necessity of destroying some of our wealth in
order to increase it. For example, coal is wealth, but it is burned up
and destroyed daily in locomotives, furnaces and other devices in order
to create power to drive machinery and manufacture goods. Similarly,
oil is wealth, but to serve its purpose it must be used and consumed in
the engines of automobiles and the whirring wheels of factories. Grain
is wealth, but we destroy it by feeding it to cattle, by consuming it
ourselves, and by scattering it on the ground as seed to produce more
grain. It is by this process that people live, function and create
material goods.
Wealth may be compared to our language. Although we use our language
every day, it does not get used up. On the contrary, new words and
idioms are constantly being added to the national vocabulary, and the
language increases in usefulness the more it is spoken, instead of
deteriorating.
Public-domain text, read in full here on John Shaqi.
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