Essays: Scientific, Political, & Speculative; Vol. 3 of 3: Library Edition (1891), Containing Seven Essays not before Republished, and Various other Additions.Spencer, Herbert
Philosophy
Essays: Scientific, Political, & Speculative; Vol. 3 of 3: Library Edition (1891), Containing Seven Essays not before Republished, and Various other Additions.
Spencer, Herbert
Philosophy; Political science; Science
house did not make him any allowance for sums thus disbursed.
Under the buyer, who has absolute control of his own department
in a wholesale house, come sundry assistants, who transact the
business with retail traders; much as retail trader’s assistants
transact the business with the general public. These higher-class
assistants, working under the same pressure as the lower, are similarly
unscrupulous. Liable to prompt dismissal as they are for failure in
selling; gaining higher positions as they do in proportion to the
quantities of goods they dispose of at profitable rates; and finding
that no objections are made to any dishonest artifices they use, but
rather that they are applauded for them; these young men display a
scarcely credible demoralization. As we learn from those who have been
of them, their duplicity is unceasing—they speak almost continuous
falsehood; and their tricks range from the simplest to the most
Machiavellian. Take a few samples. When dealing with a retailer, it is
an habitual practice to bear in mind the character of his business; and
to delude him respecting articles of which he has least experience. If
his shop is in a neighbourhood where the sales are chiefly of inferior
goods (a fact ascertained from the traveller), it is inferred that,
having a comparatively small demand for superior goods, he is a bad
judge of them; and advantage is taken of his ignorance. Again, it is
usual purposely to present samples of cloths, silks, etc., in such
order as to disqualify the perceptions. As, when tasting different
foods or wines, the palate is disabled by something strongly flavoured,
from appreciating the more delicate flavour of another thing afterwards
taken; so with the other organs of sense, a temporary disability
follows an excessive stimulation. This holds not only with the eyes
in judging of colours, but also, as we are told by one who has been
in the trade, it holds with the fingers in judging of textures; and
cunning {117} salesmen are in the habit of thus partially paralysing
the customers’ perceptions, and then selling second-rate articles as
first-rate ones. Another common manœuvre is that of raising a false
belief of cheapness. Suppose a tailor is laying in a stock of broad
cloths. He is offered a bargain. Three pieces are put before him—two of
good quality, at, perhaps, 14_s._ per yard; and one of much inferior
quality, at 8_s._ per yard. These pieces have been purposely a little
tumbled and creased, to give an apparent reason for a pretended
sacrifice upon them. And the tailor is then told that he may have
these nominally-damaged cloths as “a job lot,” at 12_s._ per yard.
Misled by the appearances into a belief of the professed sacrifice;
impressed, moreover, by the fact that two of the pieces are really
worth considerably more than the price asked; and not sufficiently
bearing in mind that the great inferiority of the third just balances
this; the tailor probably buys; and he goes away with the comfortable
Public-domain text, read in full here on John Shaqi.
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