When Eve took the management of the business, she began by taking stock.
She set Kolb and Marion and Cérizet to work, and the workshop was put to
rights, cleaned out, and set in order. Then one evening when David came
in from a country excursion, followed by an old woman with a huge bundle
tied up in a cloth, Eve asked counsel of him as to the best way of
turning to profit the odds and ends left them by old Séchard, promising
that she herself would look after the business. Acting upon her
husband’s advice, Mme. Séchard sorted all the remnants of paper which
she found, and printed old popular legends in double columns upon a
single sheet, such as peasants paste on their walls, the histories
of _The Wandering Jew_, _Robert the Devil_, _La Belle Maguelonne_ and
sundry miracles. Eve sent Kolb out as a hawker.
Cérizet had not a moment to spare now; he was composing the naive pages,
with the rough cuts that adorned them, from morning to night; Marion
was able to manage the taking off; and all domestic cares fell to Mme.
Chardon, for Eve was busy coloring the prints. Thanks to Kolb’s activity
and honesty, Eve sold three thousand broad sheets at a penny apiece, and
made three hundred francs in all at a cost of thirty francs.
But when every peasant’s hut and every little wine-shop for twenty
leagues round was papered with these legends, a fresh speculation
must be discovered; the Alsacien could not go beyond the limits of the
department. Eve, turning over everything in the whole printing house,
had found a collection of figures for printing a “Shepherd’s Calendar,”
a kind of almanac meant for those who cannot read, letterpress being
replaced by symbols, signs, and pictures in colored inks, red, black and
blue. Old Séchard, who could neither read nor write himself, had made a
good deal of money at one time by bringing out an almanac in hieroglyph.
It was in book form, a single sheet folded to make one hundred and
twenty-eight pages.
Thoroughly satisfied with the success of the broad sheets, a piece
of business only undertaken by country printing offices, Mme. Séchard
invested all the proceeds in the _Shepherd’s Calendar_, and began it
upon a large scale. Millions of copies of this work are sold annually
in France. It is printed upon even coarser paper than the _Almanac of
Liege_, a ream (five hundred sheets) costing in the first instance about
four francs; while the printed sheets sell at the rate of a halfpenny
apiece--twenty-five francs per ream.
Public-domain text, read in full here on John Shaqi.
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