Everybody's Guide to Money Matters: With a description of the various investments chiefly dealt in on the stock exchange, and the mode of dealing thereinCotton, William, F.S.A., of Exeter
General
Everybody's Guide to Money Matters: With a description of the various investments chiefly dealt in on the stock exchange, and the mode of dealing therein
Cotton, William, F.S.A., of Exeter
Banks and banking -- Great Britain; Investments -- Great Britain; Money; Stock exchanges -- Great Britain
The broker, who is a member of the Stock
Exchange, from the precautions taken on his
admission, should be a responsible person, whom
it would be safe to entrust with any business
which might be put into his hands. His deal-
ings, however, are chiefly on behalf of the
bankers and outside brokers, acting for them-
selves and the public. There are numerous
outside brokers (that is, brokers who are not
members of the Stock Exchange) in London
and all over the country. In every profession
there are some doubtful members, and stock-
broking has its fair share, but with ordinary
vigilance on the part of their customers, well-
established brokers will carry out their com-
missions faithfully and reasonably. As to the
advice, however, a broker may have to offer in
the way of investments, it must be remembered
that he is no more than mortal, and would at times
be prone to submit such securities as he him-
self, on behalf of a client, would most desire to
dispose of. In this way, too, the country broker
is liable to be pressed by his London agent to
get rid of particular stocks or shares which hang
heavy on hand. However, bearing this well in
mind, an investor may gain much useful infor-
mation from his broker, although for sound
advice his banker is to be preferred.
Members of the Stock Exchange are not
allowed to advertise themselves or their firms,
but most of the daily newspapers in London
have an agent in the house, either a jobber or
broker, who furnishes to his principal for publi-
cation a daily report of the state of the markets
and the current prices of the day, which in that
way reach the eye of the public. It may be
assumed that in the better class of journals the
information thus afforded is perfectly trust-
worthy, although some years since one of the
leading newspapers was imposed upon by its
agent, who took advantage of his position to
manipulate certain matters for his own ends.
Less scrupulous publications, however, are freely
made use of to influence the public, to cry up
or prejudice the markets and particular concerns.
The provincial broker, as a rule, limits his ad-
vertisement to the name and address of his firm,
with a quotation of the prices of a few of the
stocks mostly dealt in, and monthly, or quar-
terly, sends an extended list to his customers.
The outside broker who advertises himself freely
in the newspapers, as well as by pamphlets and
circulars, is to be avoided. He will invite you
to participate in his system -- always an in-
fallible one -- of operating. He will suggest
"options," "put and call," the "cover" system,
and other devices by which the inexperienced
may be mystified and beguiled into losing their
money. However astute a man may consider
himself, experience proves that, with amateurs,
this kind of gambling is sure to result in loss.
Public-domain text, read in full here on John Shaqi.
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