is called the total utility of the commodity. If there were but one
umbrella in the world, the exchange value of its total utility would be
what the most delicate person would pay for it on a very wet day sooner
than go without it. But practically, thanks to the law of indifference,
the most delicate person pays no more than the most robust: that
is, both pay alike the exchange value of the utility of the last
umbrella produced--or of the final utility of the whole stock of
umbrellas. These terms--law of indifference, total utility, and final
utility--though admirably expressive and intelligible when you know
beforehand exactly what they mean, are, taken by themselves, failures
in point of lucidity and suggestiveness. Some economists, transferring
from cultivation to utility our old metaphor of the spreading pool,
call final utility “marginal utility.” Either will serve our present
purpose, as I do not intend to use the terms again. The main point to
be grasped is, that however useful any commodity may be, its exchange
value can be run down to nothing by increasing the supply until there
is more of it than is wanted. The excess, being useless and valueless,
is to be had for nothing; and nobody will pay anything for a commodity
as long as plenty of it is to be had for nothing. This is why air
and other indispensable things have no exchange value, whilst scarce
gewgaws fetch immense prices.
These, then, are the conditions which confront man as a producer and
exchanger. If he produces a useless thing, his labor will be wholly
in vain: he will get nothing for it. If he produces a useful thing,
the price he will get for it will depend on how much of it there is
for sale already. If he increases the supply by producing more than is
sufficient to replace the current consumption, he inevitably lowers the
value of the whole. It therefore behooves him to be wary in choosing
his occupation, as well as industrious in pursuing it. His choice will
naturally fall on the production of those commodities whose value
stands highest relatively to the labor required to produce them--which
fetch the highest price in proportion to their cost, in fact. Suppose,
for example, that a maker of musical instruments found that it cost him
exactly as much to make a harp as to make a pianoforte, but that harps
were going out of fashion and pianofortes coming in. Soon there would
be more harps than were wanted, and fewer pianofortes: consequently
the value of harps would fall, and that of pianofortes rise. Since
the labor cost of both would be the same, he would immediately devote
all his labor to pianoforte-making; and other manufacturers would
do the same, until the increase of supply brought down the value of
pianofortes to the value of harps. Possibly fashion then might veer
from pianofortes to American organs, in which case he would make less
pianofortes and more American organs. When these, too, had increased
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