There were in fact two notorious witches, either of whom might have
been in the mind of either artistic designer. One was of Yorkshire
fame in the time of Henry VII. The other was of very much later date
and of purely local notoriety. The two publicans who exploited these
identities under pictorial garb were open and avowed trade rivals.
The earlier established of the two had evidently commissioned a
painter to create a striking sign-board on a given subject, and the
artist had fulfilled his task by an alleged portrait of sufficiently
fearsome import to fix the attention of the passer-by, at the same time
conveying to him some hint of the calling of the archetype on which
her fame was based. Prosperity in the venture begot rivalry; and the
owner of the new house of refreshment, wishing to outshine his rival
in trade whilst at the same time availing himself of the publicity and
local fame already achieved, commissioned another artist to commit
another pictorial atrocity under the name of art. So far as the purpose
of publicity went, the ideas were similar; the only differences
being in the colour scheme and the measure of attractiveness of the
alleged prototype. From the indications thus given one may form some
opinion--based solely on probability--as to which was the earlier and
which the later artistic creation, for it is by this means--and this
means only--that we may after the lapse of at least a century bring
tradition to our aid, and guess at the original of Mother Damnable.
Of the two signs it seems probable that the black one is the older.
After all, the main purpose of a sign-board is to catch the eye,
and unless Titian and all who followed him are wrong, red has an
attractive value beyond all other hues. The dictum of the great Italian
is unassailable: “Red catches the eye; yellow holds it; blue gives
distance.” A free-souled artist with the choice of the whole palette
open to him might choose black since historical accuracy was a matter
to be valued; but in a question of competition a painter would wisely
choose red--especially when his rival had confined himself to black.
So far as attractiveness is concerned, it must be borne in mind that
the object of the painter and his patron was to bring customers to a
London suburban public house in the days of George III. To-day there is
a cult of horrors in Paris which has produced some choice specimens of
decorative art, such for instance as the café known as _Le Rat Mort_.
Such places lure their customers by curiosity and sheer horror; but the
persons lured are from a class dominated by “Gallic effervescence” and
attracted by anything that is _bizarre_, and not of the class of the
stolid beer-drinking Briton. But even the most stolid of men is pleased
by the beauty of a woman; so the sign-painter--who knows his art well,
and has evolved from the ranks of his calling such a man as Franz
Hals--we may be sure, when he wished to please, took for his model some
gracious personality.
Public-domain text, read in full here on John Shaqi.
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