“Why, you know; the City Hall and First Presbyterian Church and the Adams Building, of course, and City Park and all the rest of the show places. Have them made into post-cards, I mean. There’s a firm in Detroit that’ll print them for us, and they don’t cost much of anything.” “Sounds all right. I guess there are lots of things we could sell that we haven’t thought of yet.” “There’s one thing I’d like to do,” said Joe thoughtfully, “and that’s have a special brand of cigars made for us. That is, we don’t have them made for us exactly. We just select a good brand and then the factory puts a special label on them. See what I mean? ‘Adams Building Perfecto’ or something like that. If we got a real good quality, Jack, and sort of pushed it we might get quite a trade. As far as I can see there’s no reason why we should depend on the folks in the building for our trade. If we carry things people want they will come in from outside for them. It’s just as easy to drop into the Adams Building lobby as it is to go into a regular store. We might run an advertisement in the paper after we get ahead a bit. ‘Try the Adams Building Perfecto, the best ten-cent smoke in the city. Sold at the Adams Building News-Stand.’” “You can think of a lot of ways to spend our profits,” said Jack sadly. “Advertising pays,” replied Joe. “Anyway, we haven’t fairly started yet, Jack. You wait until we’ve been there a couple of months and I’ll wager our sales will be double what they were today. For one thing, the building isn’t filled yet. There are lots of offices still vacant. Every time one is let we get one or two or maybe a half-dozen prospective customers. Come to think of it, Jack, there’s no reckoning that, for it isn’t only the folks who occupy offices in the building who will trade with us, but the folks who have business in the building, folks who come in and out. I’d like to know, just for fun, how many go through that door every day. Bet you there’s nearly five hundred of them, or will be when the offices are all rented! Suppose, now, that only one out of ten stopped and bought from us, and that they only spent five cents apiece. That would be――fifty times five――two dollars and a half right there, besides our regular trade. And I guess they’d average nearer ten cents apiece than five, too.” “How much,” asked Jack, “would we have to pay a clerk to tend the stand for us?” “I’ve thought of that,” replied Joe, “and I guess we could get a young chap for about six dollars a week.” “The fellow we’d get for that price wouldn’t be worth having,” said Jack sensibly. “I think it would pay us, perhaps not just now, but after we’d got going well, to hire a real clerk and pay him ten dollars a week; some fellow who had sold cigars and things like that and who could make sales; talk things up, you know, and hustle.”