Do not think this is a fanciful personification of the liquids which have taste. Don't take my word for it. I am only telling you what Taste has told me, and also told me to tell it to you. The next time you are thirsty and have a chance to get good pure water, note if it doesn't rush to swallow itself in about one-ounce swallows until the thirst is satisfied. If it is too cold it will want to wait a minute to get to the temperature of the body in the hot room of the mouth, before rushing in to chill the stomach, and if it is too warm it will not give the full satisfaction that spring-cool water gives, showing that Taste has a wider usefulness than mere glorifying of sapid substances. Or: is it Feeling that assists Taste in expressing approval or disapproval of liquid as well as solid nutriment? GETTING THE BEST OUT OF EVERYTHING From Fletcherizing things which pass through the laboratory of the mouth, it is most natural to call on Mother Nature in her stately propriety to assist in getting the best and most out of everything from a kernel of corn to the World at Large. In the personal equipment, muscular exercise, mental discipline, and habits of effectiveness come in at once for analysis and separation. Outside the personality, companionship is of most vital concern, and the wonder will be how soon the Natural Appetite for profitable companionship will choose some dogs in preference to some human beings, for the qualities of sympathy, approval and faithfulness that every social being craves. Of course, there are some companionable combinations among men that are more satisfactory and profitable than any dumb animal can possibly supply, but it is for the purpose of finding such combinations that the Fletcherizing of friends is useful. There is much good in every one, as there is in everything that Nature offers as nourishment for the body, but everything has its Appropriate place and time, its harmonious supplements and compliments, and this is true regarding companionships. "What is one man's food, is another man's poison," is a truism applicable alike to companionship and friendship. It is equally true regarding honesty and dishonesty; truth and deceit. THE STUDY OF MOTHER NATURE