Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and MoralsSumner, William Graham
General
Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals
Sumner, William Graham
Manners and customs
to depart from the fashion. The principle is in fashion that one should
take the side of the weaker party in a contest. This principle has no
rational ground at all. There is simply a slight probability that the
stronger will be in the wrong. Fashion requires that we should all
affect nonpartisanship in discussion, although it is absurd to do so. Of
course these weighty rules on important matters go over into the mores,
but they are fashions because they are arbitrary, have no rational
grounds, cannot be put to any test, and have no sanction except that
everybody submits to them.
+196. Remoter effects of fashion.+ The selective effect of fashion, in
spite of its irrationality and independently of the goodness or badness
of its effect on interests, is a reflection on the intelligence of men.
It accounts for many heterogeneous phenomena in society. The fashions
influence the mores. They can make a thing modest or immodest, proper or
improper, and, if they last long enough, they affect the sense and the
standards of modesty and propriety. Fashions of banking and trading
affect standards of honesty, or definitions of cheating and gambling.
Public shows, dances, punishments, and executions affect, in time,
standards of decency, taste in amusement, sentiments of humanity, views
as to what is interesting and attractive. Methods of argument which are
fashionable may train people to flippancy, sophistry, levity of mind,
and may destroy the power to think and reason correctly. Scherr[409]
says that fashion served as a means to transfer to Germany the
depravation of morals which had corrupted the Latin nations in the
sixteenth century. Fashions now spread through all civilized nations by
contact and contagion. They are spread by literature.
Public-domain text, read in full here on John Shaqi.
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