Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.Toohey, John Peter
General
Fresh Every Hour: Detailing the Adventures, Comic and Pathetic of One Jimmy Martin, Purveyor of Publicity, a Young Gentleman Possessing Sublime Nerve, Whimsical Imagination, Colossal Impudence, and, Withal, the Heart of a Child.
Toohey, John Peter
Press agents -- Fiction
“You can do every little thing there is to do,” returned McClintock
firmly. “I want you to make a personal matter of this. I want you to
drop into town and make the rounds of all the morning papers. I want you
to see every city editor and make a special plea to have the thing
hushed up. Tell ’em it’ll ruin us for the summer if it gets out. Make it
strong. It’s going to be the acid test of how useful you really are
around here. String ’em along. Let ’em understand that you won’t take
‘no’ for an answer. I’m going to dust over home in my car for a clean-up
and a long, dreamy nap. Goodnight.”
Jimmy started to expostulate, but he stopped short when the office door
slammed in his face. He stood irresolutely as the chug-chug of
McClintock’s machine died away in the distance. Then he dropped into a
chair, reached for a pack of cigarettes on the table, lit one and
indulged himself in painful cogitation. Under ordinary circumstances he
would have experienced profound physical discomfort from his
water-soaked clothes and the general feeling of stickiness that
enveloped him from head to feet, but physical feelings were matters of
slight importance to him at the moment. The distress which was
registered upon his face was purely mental in its origin, but it was
intense and singularly disturbing. He felt that he was up against the
hardest job of his life and he could see no way to hurdle what seemed to
be the insurmountable barriers that confronted him.
In the language of journalism Jimmy “knew news.” He knew precisely what
sort of an incident or happening or bit of romancing, for that matter,
would appeal to the trained newspaper executive as worth playing up and
precisely the sort of stuff that would be passed up. By all the tests he
was familiar with, by all the general rules and regulations of the game,
the story of the jamboree of the savage gentlemen from the far-flung
isles of the Pacific, of their attempt to raid the park, of the battle
between them and the guards and of their final defeat was one of the
biggest bits of “feature news” that had transpired in or about New York
that summer.
If it had “leaked” into any newspaper office he knew there was about as
much chance of his keeping it out of print by making a personal plea, as
there would be of suppressing the announcement of the engagement of a
daughter of the president of the United States to the Prince of Wales.
If it hadn’t “leaked”—and there was a fair chance that it hadn’t—because
of the state of the weather—he was painfully aware of the fact that by
calling on the city editors in person and asking them not to use it he
would simply be handing them a tip on which they would base an
investigation. The story was decidedly too good to be hushed up by any
plaintive wail about “ruining our business.”
Public-domain text, read in full here on John Shaqi.
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