Apocalyptic fiction; England -- Fiction; Epidemics -- Fiction; Science fiction
"Well, if that is so," said Thrale, "what terribly unintelligent
fools women must be! If women really set out to attract men, they must
realize that they are pandering to a sex instinct. Do you think any man
is attracted by a litter of odds and ends? Doesn't every woman sneer
when they see some Frenchwoman, perhaps, who dresses to display her
figure instead of hiding it? Don't they bitterly resent the fact that
their own men-folk are resistlessly drawn to stare at, and inwardly
desire, such a woman? Don't they know perfectly well that such a woman
is attractive to men in a way their own disguised bodies can never be?"
"Yes, old chap; but your average middle-class English girl hasn't
got the physical attractions to start with," put in Gurney.
"Look at it in another way, then," replied Thrale. "Doesn't every
woman know perfectly well--haven't you heard them say--that a
nurse's dress is very becoming--a plain, more or less tightly-fitting
print dress, with linen collars and cuffs? Don't you know yourself
that that attire is more attractive to you than any befrilled and
bedecorated arrangement of lace, ribbons and gauds? Why are so many
men irresistibly attracted by parlourmaids and housemaids?"
"Yes," meditated Gurney, "that's all true enough. Well, are women
all fools, or what is it?"
"The majority of women are sheep," said Thrale. "They follow as
they are led, and don't or won't see that they are being led. And
the leaders are chiefly men--men who have trumpery to sell. Why do
the fashions change every year--sometimes more often than that in
matters of detail? Because the trade would smash if they didn't. New
fashions must be forced on the buyers, or the returns would drop;
women would be able to make their last year's clothes do for another
summer. That must be stopped at any cost. Those vast establishments
must maintain an enormous turnover if they are to pay their fabulous
rents and armies of assistants. There are two means of keeping up
the sales, and both are utilized to the full. The first is to supply
cheap, miraculously cheap, rubbish which cannot be made to last for
more than a season. The second is to alter the fashions which affect
the more durable stuffs, so that last year's dresses cannot be used
again. This fashion-working scheme reacts upon the poorer buyers,
because it compels them to do something to imitate the prevailing
mode, if they can't afford to have entirely new frocks. That is where
all these bits of frilling and what-not come in; make-believe stuff
to imitate the real buyers--the large majority of whom don't buy in
Oxford Street, by the way.
Public-domain text, read in full here on John Shaqi.
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