There is doubtless a great mystery as to why any such thing as being conscious should exist at all. But _if_ consciousness exists at all, there is no mystery in its being connected with what it is connected with. That is to say, if an activity which is an interaction of various factors, or a grouped activity, comes to consciousness it seems natural that it should take the form of an emotion, belief or purpose that reflects the interaction, that it should be an "our" consciousness or a "my" consciousness. And by this is meant both that it will be shared by those who are implicated in the associative custom, or more or less alike in them all, and that it will be felt or thought to concern others as well as one's self. A family-custom or organized habit of action comes into contact and conflict for example with that of some other family. The emotions of ruffled pride, the belief about superiority or being "as good as other people," the intention to hold one's own are naturally _our_ feeling and idea of _our_ treatment and position. Substitute the Republican party or the American nation for the family and the general situation remains the same. The conditions which determine the nature and extent of the particular grouping in question are matters of supreme import. But they are not as such subject-matter of psychology, but of the history of politics, law, religion, economics, invention, the technology of communication and intercourse. Psychology comes in as an indispensable tool. But it enters into the matter of understanding these various special topics, not into the question of what psychic forces form a collective mind and therefore a social group. That way of stating the case puts the cart a long way before the horse, and naturally gathers obscurities and mysteries to itself. In short, the primary facts of social psychology center about collective habit, custom. In addition to the general psychology of habit--which _is_ general not individual in any intelligible sense of that word--we need to find out just how different customs shape the desires, beliefs, purposes of those who are affected by them. The problem of social psychology is not how either individual or collective mind forms social groups and customs, but how different customs, established interacting arrangements, form and nurture different minds. From this general statement we return to our special problem, which is how the rigid character of past custom has unfavorably influenced beliefs, emotions and purposes having to do with morals.