We had business advertising from all the villages in the county,
for the paper had a large circle of readers in each, and a certain
authority, in virtue of representing the county-seat. But a great deal
of our advertising was of patent medicines, as the advertising still
is in the country papers. It was very profitable, and so was the legal
advertising, when we could get the money for it. The money had to come
by order of court, and about half the time the order of court failed
to include the costs of advertising. Then we did not get it, and we
never got it, though we were always glad to get the legal advertising
on the chance of getting the pay. It was not official, but was made
up of the lawyers’ notices to defendants of the suits brought against
them. If it had all been paid for, I am not sure that we should now be
in a position to complain of the ingratitude of the working-classes, or
prepared to discuss, from a vantage of personal experience, the duty
of vast wealth to the community; but still we should have been better
off for that money, as well as the money we lost by a large and loyal
list of delinquent subscribers. From time to time there were stirring
appeals to these adherents in the editorial columns, which did not
stir them, and again the most flattering offers to take any kind of
produce in payment of subscription. Sometimes my brother boldly tracked
the delinquents to their lairs. In most cases I fancy they escaped
whatever arts he used to take them; many died peacefully in their beds
afterward, and their debts follow them to this day. Still, he must now
and then have got money from them, and I am sure he did get different
kinds of “trade.” Once, I remember, he brought back in the tail of his
wagon a young pig, a pig so very young that my father pronounced it
“merely an organization.” Whether it had been wrought to frenzy or not
by the strange experiences of its journey, I cannot say, but as soon
as it was set down on the ground it began to run madly, and it kept on
running till it fell down and perished miserably. It had been taken for
a year’s subscription, and it was quite as if we had lost a delinquent
subscriber.
V.
Public-domain text, read in full here on John Shaqi.
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