We had an ambition, even so remotely as that day, in the direction of
the illustration which has since so flourished in the newspapers. Till
then we had never gone further in the art than to print a jubilant
raccoon over the news of some Whig victory, or, what was to the same
purpose, an inverted cockerel in mockery of the beaten Democrats; but
now we rose to the notion of illustrated journalism. We published a
story with a woodcut in it, and we watched to see how that cut came out
all through the edition with a pride that was perhaps too exhaustive;
at any rate, we never tried another.
Of course, much of the political writing in the paper was
controversial, and was carried on with editors of other opinions
elsewhere in the county, for we had no rival in our own village. In
this, which has always been the vice of American journalism, the
country press was then fully as provincial as the great metropolitan
journals are now. These may be more pitilessly personal in the conduct
of their political discussions, and a little more skilled in obloquy
and insult; but the bickering went on in the country papers quite as
idly and foolishly. I fancy nobody really cared for our quarrels, and
that those who followed them were disgusted when they were more than
merely wearied.
The space given to them might better have been given even to original
poetry. This was sometimes accepted, but was not invited; though
our sixth page commonly began with verse of some kind. Then came
more prose selections, but never at any time accounts of murder or
violent crimes, which the editor abominated in themselves and believed
thoroughly corrupting. Advertisements of various kinds filled out the
sheet, which was simple and quiet in typography, wholly without the
hand-bill display which now renders nearly all newspapers repulsive
to the eye. I am rather proud, in my quality of printer, that this
was the style which I established; and we maintained it against all
advertisers, who then as now wished to out-shriek one another in large
type and ugly woodcuts.
It was by no means easy to hold a firm hand with the “live business
men” of our village and country, who came out twice a year with
the spring and fall announcements of their fresh stocks of goods,
which they had personally visited New York to lay in; but one of the
moral advantages of an enterprise so modest as ours was that the
counting-room and the editorial-room were united under the same head,
and this head was the editor’s. After all, I think we lost nothing
by the bold stand we made in behalf of good taste, and at any rate
we risked it when we had not the courage to cut off our delinquent
subscribers.
Public-domain text, read in full here on John Shaqi.
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