The other shopkeepers were staggered. They stared in helpless anger at the small shop, which had suddenly become the most important in their ken. Already they saw their families brought to the gutter by this hunchback ruffian, who hit them below the belt in the most ungentlemanly fashion in preference to starving. But the simple manoeuvre of cutting down the prices of his rivals was only a taste of the unerring instinct for business that was later to make him as much feared as respected in the trade. By a single stroke he had shown his ability to play on the weakness as well as the needs of the public, coupled with a pitiless disregard for other interests than his own, which constitutes business talent. The public looked on, surprised and curious, drawn by the novelty of the idea and the amazing prices, but hesitating like an animal that fears a tempting bait. The ceaseless activity of the shop reassured them. One by one the customers arrived. Numbers bred numbers, and in a week a rush had set in. It became the fashion on the Road to loll in the shop, carelessly reading the papers for all the world to see, while your boots were being mended. On Saturday for the first time Jonah turned a profit, and the battle was won. Among the later arrivals Jonah noticed with satisfaction some of Paasch's best customers, and every week, with an apologetic smile, another handed in his boots for repair. Soon there was little for Paasch to do but stand at his door, staring with frightened, short-sighted eyes across the Road at the octopus that was slowly squeezing the life out of his shop. But he obstinately refused to lower his prices, though his customers carried the work from his counter across the street. It seemed to him that the prices were something fixed by natural laws, like the return of the seasons or the multiplication table. "I haf always charge tree an' six for men's, an' it cannot be done cheaper without taking de bread out of mine mouth," he repeated obstinately. In three months Jonah hired another workman, and the landlord came down to see if the shop could be enlarged to meet Jonah's requirements. Then a traveller called with an armful of samples. He was travelling for his brother, he explained, who had a small factory. Jonah looked longingly, and confessed that he wanted to stock his shop, but had no money to buy. Then the traveller smiled, and explained to Jonah, alert and attentive, the credit system by which his firm would deliver fifty pounds' worth of boots at three months. Jonah was quick to learn, but cautious. "D'ye mean yer'd gimme the boots, an' not want the money for three months?" The traveller explained that was the usual practice. "An' can I sell 'em at any price I like?"