“Why not give me the tip?” asked Wheeling. “I’m correspondent here for quite a list of papers, and a real live story, one that I could spread on, would mean considerable to me.” “Well,” replied Johnson, “I don’t mind giving you such 54facts as I have, but of course I can’t vouch for their accuracy. All I can say is that if your investigation establishes the truth of what I have heard all the big papers will want the story by the column, and then some.” Johnson then proceeded to outline the story to Wheeling, hesitating purposely as if not quite sure of the patient’s name, and giving one that sounded much like it, but was not the real one. The trap was sprung. Wheeling knew the man, and at once realized that he was in line for a big Sunday spread. It would not do to waste so good a yarn on the daily issues in which a stick or two of space would be the limit when he could place a column or more in each of the Sunday papers. Wheeling furnished his correspondence at space rates, so much per column, and he naturally wanted to make the story as full and complete as possible. That very night (it was Monday) he visited the home of the miraculously cured man. The latter talked freely, corroborating all the important details. Wheeling’s next visit was to the home of the family physician, and there he got more corroboration. The next morning he wired the various Sunday editors as follows: Prominent business man here, after being pronounced incurably insane by eminent specialists, and confined in asylum, fully restored to reason by new and novel treatment. Big story. How much? He was swamped with replies. Every Sunday editor wanted more or less of it. Most of them wanted it in full, the orders reading something like this: 55If sure of facts, and man is really prominent, send story in full. No limit. Also get pictures of patient, and others concerned. The following Sunday morning every newspaper in Chicago fairly “shrieked” forth the news of the new treatment. It was given to the public in the form of a first-page story with the emphasis of leaded type, “scare” heads, and pictures of the patient. The Associated Press took it up and wired a report to all American papers, while a condensed statement was cabled abroad. Nor was this all. Managing editors from New York to San Francisco, from Toronto to New Orleans, called upon their special correspondents to rush more particulars by wire. The managing editors of the Chicago papers instructed their city editors to obtain statements in full from the physicians interested, as to the scientific nature of the treatment, its history, etc. (The names and addresses of these physicians being given in the first story, the locating of them was easy—it was part of Mr. Johnson’s plan.)