Lives of Illustrious ShoemakersWinks, W. E. (William Edward)
History
Lives of Illustrious Shoemakers
Winks, W. E. (William Edward)
Shoemakers -- Biography
The most startling innovation he made in the trade of bookselling, and
the one which led to the largest amount of opposition on the part of his
fellow-tradesmen, was in regard to the way of dealing with what are
called "_remainders_." When a bookseller found a book did not sell well,
it was his custom to put what remained into a private sale, "where only
booksellers were admitted, and of them only such as were invited by
having a catalogue sent them." "When first invited to these
trade-sales," he says, "I was very much surprised to learn that it was
common for such as purchased remainders to destroy one half or three
fourths of such books, and to charge the full publication price, or
nearly that, for such as they kept on hand. For a short time I
cautiously complied with this custom." But he soon became convinced of
the folly of this practice, and resolved to keep the whole stock of
books and sell them off at low prices. By this means he disposed of
hundreds of thousands of volumes at a small profit, which amounted to a
larger sum in the end than if he had destroyed three out of four and
sold the rest at the original retail price. This course made him many
enemies in the trade, who tried to injure him, and even did their best
to keep him out of the sale-rooms. It was, however, of no avail: his
business increased enormously, his customers appreciating his method,
whether the booksellers did or not. He often bought enormously; "West
says he sat next to Lackington at a sale when he spent upward of £12,000
in an afternoon."[4] It was no uncommon thing for him to buy several
thousand copies of one book, and at one time he had _ten thousand_
copies of Watts' Psalms and the same number of his Hymns in stock. Of
course he found it necessary to sell out rapidly, or business would soon
have come to a dead-lock; for, as he justly observes, "no one that has
not a quick sale can possibly succeed with large numbers." "So that I
often look back," he remarks, "with astonishment at my courage (or
temerity, if you please) in purchasing, and my wonderful success in
taking money sufficient to pay the extensive demands that were
perpetually made upon me, as there is not another instance of success
so rapid and constant under such circumstances." It is interesting to
notice how trifling a circumstance it was which led him to adopt the
plan of selling every article at the lowest remunerative price. "Mrs.
Lackington had bought a piece of linen; when the linen-draper's man
brought it into my shop three ladies were present, and on seeing the
cloth opened asked Mrs. L. what it cost per yard. On being told the
price, they all said it was very cheap, and each lady went and purchased
the same quantity; those pieces were again displayed to their
acquaintance, so that the linen-draper got a deal of custom from that
circumstance; and I resolved to do likewise." He admits that he often
sold a "great number of articles much lower than he ought, even on his
Public-domain text, read in full here on John Shaqi.
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