own plan of selling cheap, yet that gave him no concern," "but if he found out that he had sold any articles too dear," he declares that "it gave him much uneasiness." He reflects in his own simple fashion: "If I sell a book too dear, I perhaps lose that customer and his friends forever, but if I sell articles considerably under their real value the purchaser will come again and recommend my shop to his acquaintances, so that from the principles of self-interest I would sell cheap." [4] "History of Booksellers," by H. Curwen, p. 73. Chatto & Windus. The following observations of a shrewd observer are worth quoting as a testimony to the change which had begun to come over the minds of the people of this country in regard to reading, about a hundred years ago: "I cannot help observing that the sale of books in general has increased prodigiously within the last twenty years [1791]. According to the best estimation I have been able to make, I suppose that more than four times the number of books are sold now than were sold twenty years since. The poorer sort of farmers, and even the poor country people in general, who before that period spent their winter evenings in relating stories of witches, ghosts, hobgoblins, etc., now shorten the nights by hearing their sons and daughters read tales, romances, etc.; and on entering their houses, you may see 'Tom Jones,' 'Roderick Random,' and other entertaining books stuck up on their bacon-racks, etc.; and if John goes to town with a load of hay, he is charged to be sure not to forget to bring home 'Peregrine Pickle's Adventures;' and when Dolly is sent to the market to sell her eggs she is commissioned to purchase 'The History of Pamela Andrews.' In short, all ranks and degrees now READ. But the most rapid increase of the sale of books has been since the termination of the late war."[5] [5] Articles of Peace with the United States were signed Nov. 30th, 1782; and the Peace of Versailles, between France, Spain, and England, was made Jan. 20th, 1783. It is to this, no doubt, that Lackington refers.