The second business that Tjan took Perry into was even more successful
than the first, and that was saying something. It only took a week for
Tjan to get Perry and Lester cranking on a Kitchen Gnome design that
mashed together some Homeland Security gait-recognition software with
a big solid-state hard-disk and a microphone and a little camera, all
packaged together in one of a couple hundred designs of a garden-gnome
figurine that stood six inches tall. It could recognize every member
of a household by the way they walked and play back voice-memos for
each. It turned out to be a killer tool for context-sensitive
reminders to kids to do the dishes, and for husbands, wives and
roommates to nag each other without getting on each others'
nerves. Tjan was really jazzed about it, as it tied in with some
theories he had about the changing US demographic, trending towards
blended households in urban centers, with three or more adults
co-habitating.
"This is a rich vein," he said, rubbing his hands together. "Living
communally is hard, and technology can make it easier. Roommate
ware. It's the wave of the future."
There was another Kodacell group in San Francisco, a design outfit
with a bunch of stringers who could design the gnomes for them and
they did great work. The gnomes were slightly lewd-looking, and they
were the product of a generative algorithm that varied each one. Some
of the designs that fell out of the algorithm were jaw-droppingly
weird -- Perry kept a three-eyed, six-armed version on his desk. They
tooled up to make them by the hundred, then the thousand,then the tens
of thousand. The fact that each one was different kept their margins
up, but as the Gnomes gained popularity their sales were steadily
eroded by knock-offs, mostly from Eastern Europe.
The knockoffs weren't as cool-looking -- though they were certainly
weirder looking, like the offspring of a Norwegian troll and an anime
robot -- but they were more feature-rich. Some smart hacker in Russia
was packing all kinds of functionality onto a single chip, so that
their trolls cost less and did more: burglar alarms, baby-monitors,
streaming Internet radio source, and low-reliability medical
diagnostic that relied on quack analysis of eye pigment, tongue
coating and other newage (rhymes with sewage) indicators.
Lester came back from the Dollar Store with a big bag of trolls, a
dozen different models, and dumped them out on Tjan's desk, up in old
foreman's offices on the catwalk above the workspaces. "Christ, would
you look at these? They're selling them for less than our cost to
manufacture. How do we compete with this?"
"We don't," Tjan said, and rubbed his belly. "Now we do the next
thing."
"What's the next thing?" Perry said.
Public-domain text, read in full here on John Shaqi.
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