"Well, the first one delivered a return-on-investment at about twenty times the rate of any Kodak or Duracell business unit in the history of either company. But I'd like to shoot for thirty to forty times next, if that's all right with you. So let's go see what you've invented this week and how we can commercialize it." Perry and Lester just looked at each other. Finally, Lester said, "Can you repeat that?" "The typical ROI for a Kodacell unit in the old days was about four percent. If you put a hundred dollars in, you'd get a hundred and four dollars out, and it would take about a year to realize. Of course, in the old days, they wouldn't have touched a new business unless they could put a hundred million in and get a hundred and four million out. Four million bucks is four million bucks. "But here, the company put fifty thousand into these dolls and three months later, they took seventy thousand out, after paying our salaries and bonuses. That's a forty percent ROI. Seventy thousand bucks isn't four million bucks, but forty percent is forty percent. Not to mention that our business drove similar margins in three other business units." "I thought we'd screwed up by letting these guys eat our lunch," Lester said, indicating the dollar-store trolls. "Nope, we got in while the margins were high, made a good return, and now we'll get out as the margins drop. That's not screwing up, that's doing the right thing. The next time around, we'll do something more capital intensive and we'll take out an even higher margin: so show me something that'll cost two hundred grand to get going and that we can pull a hundred and sixty thou's worth of profit out of for Kodacell in three months. Let's do something ambitious this time around." Suzanne took copious notes. There'd been a couple weeks' awkwardness early on about her scribbling as they talked, or videoing with her keychain. But once she'd moved into the building with the guys, taking a condo on the next floor up, she'd become just a member of the team, albeit a member who tweeted nearly every word they uttered to a feed that was adding new subscribers by the tens of thousands. "So, Perry, what have you got for Tjan?" she asked. "I came up with the last one," he said, grinning -- they always ended up grinning when Tjan ran down economics for them. "Let Lester take this one." Lester looked shy -- he'd never fully recovered from Suzanne turning him down and when she was in the room, he always looked like he'd rather be somewhere else. He participated in the message boards on her blog though, the most prolific poster in a field with thousands of very prolific posters. When he posted, others listened: he was witty, charming and always right.