“More or less. Clarissa to Iris to Cave was the precise play.”
“She got me to Cave last summer, or rather to Hastings first. I was
sold right off. I think I told you that yesterday. This guy’s got
everything. Even aside from the message, he’s the most remarkable
salesman I’ve ever seen and believe me when I tell you there isn’t
_anything_ I don’t know about salesmen.”
I agreed that he was doubtless expert in these matters.
“I went to about a dozen of those early meetings and I could see he
was having the same effect on everyone, even on Catholics, people like
that. Of course I don’t know what happens when they get home but while
they’re there they’re sold and that’s all that matters because, in the
next year, we’re going to have him _there_, everywhere, and all the
time.”
I told him I didn’t exactly follow this metaphysic flight.
“I mean we’re going to have him on television, on movie screens, in the
papers, so that everybody can feel the effect of his personality, just
like he was there in person. This prayer-meeting stuff he’s been doing
is just a warming up. That’s all. That kind of thing is outmoded: can’t
reach enough people even if you spoke at Madison Square every night
for a year, but it’s good practice, and it’s got him started. Now the
next move is a TV half-hour show once a week and when that gets started
we’re in.”
“Who’s going to pay for all this?”
“We’ve got more money than you can shake a stick at.” He smiled briefly
and refilled our glasses with a flourish. “I haven’t been resting on
my laurels and neither has Clarissa. We’ve got three of the richest men
in L.A. drooling at the mouth for an opportunity to come in with us.
They’re sold; they’ve talked to him; they’ve heard him. That’s been
enough.”
“Will you sell soap on television at the same time?”
“Come off it, Gene. _Cave_ is the product.”
“Then in what way will you, or his sponsors, profit from selling him?”
“In the first place what he says is the truth and it’s meant a lot to
me and also to them, to the tycoons: they’re willing to do anything to
put him across.”
“I should think that the possession of the truth and its attendant
sense of virtue is in itself enough, easily spoiled by popularization,”
I said with chilling pomp.
“Now that’s a mighty selfish attitude to take. Sure it makes me happy
to know at last nothing matters a hell of a lot since I’m apt to die
any time and that’s the end of yours truly; a nice quiet nothing, like
sleeping pills after a busy day: all that’s swell but it means a lot
more to me to see the truth belong to everybody and also, let’s face
it, I’m ambitious. I like my work. I want to see this thing get big,
and with me part of it. Life doesn’t mean a thing and death is the only
reality, like he says, but while we’re living we’ve got to keep busy
and get ahead and the best thing for me, I figured about six months
ago, was to put Cave over on the public, which is just what I’m going
to do. Anything wrong with that?”
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account