The correspondence department was presided over for a long period by
two of the best posted mining-market men that could be employed for
money. From this department were usually graduated the managers of
out-of-town offices. In the cashier's cage six men were engaged at an
average salary of above $100 a week, registering stocks, receiving
stocks, paying money and drawing checks. The payroll of the mailing
department, which was operated in conjunction with the _Mining
Financial News_, was comparatively small. Money-saving machinery for
the handling of the large output of market letters and newspapers gave
excellent and economic service. About ten stenographers were regularly
employed in the correspondence department. Occasionally, when a special
effort was being made to interest the public in some security in which
the corporation was particularly concerned, a force of forty additional
typists was pressed into service for short periods.
THE SCHEFTELS PRINCIPLES
When the corporation of B. H. Scheftels & Company opened its doors in
New York it had no affiliations with any other Wall Street interests.
It had no axes to grind except its own. It was practically a
free-lance. It cracked up its own wares, careful always to keep within
the facts, and never minced words about the quality of the goods of its
contemporaries. The principle of both the Scheftels corporation and the
_Mining Financial News_ was to be always _right_ in their market
forecasts. The general order to mine and market news-gatherers and
market prognosticators was to GIVE THE FACTS.
The law laid down was this: If the news is bad and is likely to injure
the interests of our best friends, tell it in the interests of the
investor. If it is good and the backers of the stock affected happen to
be our worst enemies, tell it. No matter on what side of the market you
think B. H. Scheftels & Company is committed in any of its own
speculations, give the customer all the news. Put the cause of the
mining-stock trader in front of you as the one to further always. Never
exaggerate. Eventually, this policy must redound to our credit and
profit.
_Eventually, this policy resulted in our ruin. Our truth-telling
policy was directly responsible for the loss of millions to competing
promoters, and they banded together to destroy us._
Public-domain text, read in full here on John Shaqi.
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