To begin with, it may be fairly assumed--seeing that the staple
commodity of each one of the five journals before me, is composed of
Stories--that the Unknown Public reads for its amusement more than for
its information.
Judging by my own experience, I should be inclined to add, that the
Unknown Public looks to quantity rather than quality in spending its
penny a-week on literature. In buying my five specimen copies, at five
different shops, I purposely approached the individual behind the
counter, on each occasion, in the character of a member of the Unknown
Public--say, Number Three Million and One--who wished to be guided in
laying out a penny entirely by the recommendation of the shopkeeper
himself. I expected, by this course of proceeding, to hear a little
popular criticism, and to get at what the conditions of success might
be, in a branch of literature which was quite new to me. No such
result rewarded my efforts in any case. The dialogue between buyer and
seller always took some such practical turn as this:
_Reader, Number Three Million and One._--"I want to take in one of the
penny journals. Which do you recommend?"
_Enterprising Publisher._--"Some likes one, and some likes another.
They're all good pennorths. Seen this one?"
"Yes."
"Seen that one?"
"No."
"Look what a pennorth!"
"Yes--but about the stories in this one? Are they as good, now, as the
stories in that one?"
"Well, you see, some likes one, and some likes another. Sometimes I
sells more of one, and sometimes I sells more of another. Take 'em all
the year round, and there ain't a pin, as I knows of, to choose
between 'em. There's just about as much in one as there is in another.
All good pennorths. Bless your soul, just take 'em up and look for
yourself! All good pennorths, choose where you like!"
Public-domain text, read in full here on John Shaqi.
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