Old Tavern Signs: An Excursion in the History of Hospitality — John Shaqi
Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
Besides wreath and pentagram, we find among the ancients a third
customary sign of hospitality, namely, a chessboard, which invited the
passer-by to a game of draughts along with a draught of wine. The game
was not chess, for that came to Europe from the East in the
post-classical age. Hogarth’s engraving “Beerstreet” shows us that
this sign prevailed in old England, for the characteristic signpost in
front of the tavern door is painted in black and white checkered
squares.
Painted and carved animal images also served as signs in Roman times.
We have a few examples left, and the names of a great many more. In
Pompeii there was a little inn called the “Elephant,” in which one
could rent a dining-room with three couches and all modern comforts
(“cum commodis omnibus”). The sign represents an elephant, around
whose body a serpent is entwined, and to whose defense a dwarf is
running. It was an animal scene on an old sign that inspired Phædron
with his fable of the battle of the rats and the weasels; so the
author tells us at the opening of his poem: “Historia quorum et in
tabernis pingitur.” Perhaps the host of the “Elephant” had an ancestor
in the African wars, and in his honor chose the African animal as a
sign; just as the host of the “Cock,” in the Roman Forum, hung out for
a sign a Cimbric shield captured in the old wars against Germania. On
the shield he had painted a stately rooster with the inscription:
“Imago galli in scuto Cimbrico picta.” The choice of the elephant,
however, might be due simply to the preference which tavern-keepers
showed for strange and wonderful beasts. For the traveler would first
stop and stare at the queer animal, and then, like as not, turn in at
the door, half expecting that the wily host might be harboring the
very beast in real life. There was a grand elephant sign on a
Strassburg tavern, which invited to a hospitable table the young
students of the town, especially the law students--among them a young
man named Goethe. The elephant stood erect on his hind legs, and the
toast of the students was: “à l’élève en droit” (à l’éléphant droit).
Among other figures of animals on Roman signs the eagle was a great
favorite. The Romans bore the eagle on their standards, after having
long accorded the honor to the she-wolf, the minotaur, and the wild
boar. The Corinthians likewise carried a Pegasus, and the Athenians an
owl, on their banners. The sign was closely related to the banner: it
was a kind of rigid flag. We shall see later, in the Dutch pictures,
how, at the jolly kermess, flag and shield together invited the
peasant to drink and dance. In mediæval France the tavern hosts hung
out flags on which the sign was painted or woven in colors. The French
word “enseigne” means originally a flag: “Le signe militaire sous
lequel se rangent les soldats,” as the classic definition in Diderot’s
famous _Encyclopédie_ runs. A secondary definition is: “Le petit
tableau pendu à une boutique.”
Public-domain text, read in full here on John Shaqi.
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