Old Tavern Signs: An Excursion in the History of Hospitality — John Shaqi
Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
The iron helmet is not the only martial tavern sign. Other names
sounded equally well to the soldier’s ear: in France “Le Haubert”
(iron shirt), for instance, that might remind us of the old English
inn, “The Tabard,” in which Chaucer gathered his joyous pilgrims for
happy meals and amusing conversations; the sword, St. Peter’s
attribute, was used as tavern sign in his holy city Rome in the
sixteenth century (“alla spada”); the cannon was very popular as
“canone d’oro” in northern Italy; and many others.
Like chicks under the wings of the hen, the little huts of the
villagers cluster around the protecting mountain castle of the
knightly lord. Most naturally the village innkeeper, therefore,
chooses his master’s escutcheon as a tavern sign. And the landlord in
the town feels equally honored when noble guests leave him, as parting
presents, their coats of arms neatly painted on the panels or the
windows of the dining-room as Montaigne informs us: “Les Alemans sont
fort amoureux d’armoiries; car en tous les logis, il en est une
miliasse que les passans jantilshomes du païs y laissent par les
parois, et toutes leurs vitres en sont fournies.” Although a
philosopher Montaigne himself was vain enough to follow the pretty
custom, and occasionally to dedicate his escutcheon to the innkeeper
as a sign of his satisfaction; so in “The Angel” at Plombières,
already a popular resort even in his day, and in Augsburg at “The
Linde,” situated near the palace of the rich Fuggers. Like a good
housekeeper, who daily writes his expenses down, he tells us that the
painter, who did his work very well, received “deux escus” or two
dollars, the carpenter “vint solds” or a whole quarter, for the screen
on which the escutcheon was painted and which was placed before the
big green stove.
The painting of heraldic designs goes back to the time of the
crusaders and soon became the principal source of income of the
painters. In the Netherlands, which grew to be such a wonderful hotbed
of art, the sign-painters were called “Schilderer,” for that same
reason, a name which clings to them to the present day. Whoever has
traveled in England knows that the same custom of the nobility, to
give coats of arms to the landlords, prevailed there too. “Mol’s
Coffee House” in Exeter, close to the beautiful cathedral, is a good
example. Here Sir Walter Raleigh used to sit in the paneled room on
the second floor, drink a cup of the beverage then quite rare, and
chat with his friends. All along the walls the escutcheons of the
noble visitors of days gone by decorate the quaint old room and every
modern visitor admires them duly, especially that of the valiant but
unhappy seafarer.
Public-domain text, read in full here on John Shaqi.
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