On the Economy of Machinery and ManufacturesBabbage, Charles
ReligionComparative
On the Economy of Machinery and Manufactures
Babbage, Charles
Machinery; Manufactures
391. Having now explained all the arrangements in printing
the present volume, let us return to section 382, and examine the
distribution of the L915 paid by the public. Of this sum L207 was
the cost of the book, L40 was taxes, L362 was the charges of the
bookseller in conveying it to the consumer, and L306 remained for
authorship.
The largest portion, or L362 goes into the pockets of the
booksellers; and as they do not advance capital, and incur very
little risk, this certainly appears to be an unreasonable
allowance. The most extravagant part of the charge is the
thirty-three per cent which is allowed as profit on retailing the
book.
It is stated, however, that all retail booksellers allow to
their customers a discount of ten per cent upon orders above
20s., and that consequently the nominal profit of forty-four or
thirty-three per cent is very much reduced. If this is the case,
it may fairly be enquired, why the price of L2 for example, is
printed upon the back of a book, when every bookseller is ready
to sell it at L1 16s., and why those who are unacquainted with
that circumstance should be made to pay more than others who are
better informed?
392. Several reasons have been alleged as justifying this
high rate of profit.
First, it has been alleged that the purchasers of books take
long credit. This, probably, is often the case, and admitting it,
no reasonable person can object to a proportionate increase of
price. But it is no less clear, that persons who do pay ready
money, should not be charged the same price as those who defer
their payments to a remote period.
Secondly, it has been urged that large profits are necessary
to pay for the great expenses of bookselling establishments; that
rents are high and taxes heavy; and that it would be impossible
for the great booksellers to compete with the smaller ones,
unless the retail profits were great. In reply to this it may be
observed that the booksellers are subject to no peculiar pressure
which does not attach to all other retail trades. It may also be
remarked that large establishments always have advantages over
smaller ones, in the economy arising from the division of labour;
and it is scarcely to be presumed that booksellers are the only
class who, in large concerns, neglect to avail themselves of
them.
Thirdly, it has been pretended that this high rate of profit
is necessary to cover the risk of the bookseller's having some
copies left on his shelves; but he is not obliged to buy of the
publisher a single copy more than he has orders for: and if he do
purchase more, at the subscription price, he proves, by the very
fact, that he himself does not estimate that risk at more than
from four to eight per cent.
Public-domain text, read in full here on John Shaqi.
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