On the Economy of Machinery and ManufacturesBabbage, Charles
ReligionComparative
On the Economy of Machinery and Manufactures
Babbage, Charles
Machinery; Manufactures
393. It has been truly observed, on the other hand, that many
copies of books are spoiled by persons who enter the shops of
booksellers without intending to make any purchase. But, not to
mention that such persons finding on the tables various new
publications, are frequently induced, by that opportunity of
inspecting them, to become purchasers: this damage does not apply
to all booksellers nor to all books; of course it is not
necessary to keep in the shop books of small probable demand or
great price. In the present case, the retail profit on three
copies only, namely, 4s. 6d., would pay the whole cost of the one
copy soiled in the shop; and even that copy might afterwards
produce, at an auction, half or a third of its cost price. The
argument, therefore, from disappointments in the sale of books,
and that arising from heavy stock, are totally groundless in the
question between publisher and author. It shold be remarked also,
that the publisher is generally a retail, as well as a wholesale,
bookseller; and that, besides his profit upon every copy which he
sells in his capacity of agent, he is allowed to charge the
author as if every copy had been subscribed for at 4s. 2d., and
of course he receives the same profit as the rest of the
wholesale traders for the books retailed in his own shop.
394. In the country, there is more reason for a considerable
allowance between the retail dealer and the public; because the
profit of the country bookseller is diminished by the expense of
the carriage of the books from London. He must also pay a
commission, usually five per cent, to his London agent, on all
those books which his correspondent does not himself publish. If
to this be added a discount of five per cent, allowed for ready
money to every customer, and of ten per cent to book clubs, the
profit of the bookseller in a small country town is by no means
too large.
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