The railroad contractor is the first man out. He is familiar to the
finest details with every railroad in the country--its mileage,
connections, yard facilities, bridges and tunnels. He plans, besides
arranging for the transportation of the circus trains, the special
excursions which will converge upon the town on the specified day of
exhibition. The general contracting agent follows. He makes contracts
for feed, lot, accommodations for advance men, livery teams, and
billboards. The contracts of these two men involve many thousands of
dollars every week and must pass the rigid scrutiny of the experienced
general agent. No detail of the business is unfamiliar to him.
Car No. 1 is professionally known as the “skirmishing car.” It is
most frequently called into service to fight opposition. As soon as
a railway contractor of a rival circus puts in an appearance on the
route the general manager is promptly notified. There is at once a
formidable concentration of forces at the threatened point. No stone is
left unturned or chance overlooked to gain an advantage; and the circus
man is resourceful of schemes and plots. Billboards, barns, fences,
hedges, trees, windows, and all other available space is bought up with
apparently reckless expenditures. Banners, printed on muslin, are swung
from walls and awnings. Sometimes more money than will be realized on
show day is spent in this fight for publicity, but the circus regrets
not a cent of it if the opposition has been taught a lesson and will
not venture again to cross the path.
Attached to a passenger train and about four weeks ahead of the show,
comes car No. 2. The general contracting press agent is aboard with his
advertising cuts and prepared advertising matter, or keeping pace with
it on the route. Sometimes there is a steam calliope, which produces
marvellous sonorific effects at sundown, to the dismay of all who live
in the immediate neighborhood, but calling obtrusive attention to the
approach of the circus. The force of men bills and lithographs for
miles around. Each team has a native driver who knows every road and
every inhospitable bulldog. Permission is always secured from the owner
or lessee of the spot selected for decoration, for without his consent,
the astute showman knows, a poster becomes soon a thing of shreds and
tatters. In return for the privilege an order is given on the circus
for tickets, which is promptly honored if the agreement has been
honestly kept.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account