The men on two other cars see to it that the work of their predecessors is followed up carefully. Various neglected preliminary work is in their charge. They replace posters torn down or mutilated and try to find new points of advantage. They check up and report every discrepancy of the other advance men, too, and send a detailed report to the general agent. The last man before the arrival of the circus is the “layer-out” or “twenty-four-hour man.” He inspects the lot, fixes the route of the procession, and performs a variety of other final duties. Sometimes a stereopticon man is sent out, but not unless there is opposition or the outlook for the day’s business is bad. He stretches a big white sheet on a popular corner and entertains the town for an evening, adroitly advertising the show and putting the people in good humor. A general agent estimates for me that the score of pretentious circuses employ, during at least seven months of the year, an average of fifty bill-posters each, making a total of six hundred men, outside of agents, contractors, inspectors, etc. To properly transport, supply, and provide for these employees it requires not less than thirty-six advertising cars, which, in the course of a season, cover every part of the American continent and the better part of Europe. These men post upward of one hundred and seventy thousand sheets of paper daily, and as their display of paper usually has a thirty days’ showing for each day’s exhibition, it is safe to estimate that from five millions to five millions two hundred thousand sheets are in sight for six months of the year. To-day the public often measures the value of an enterprise largely by the size and character of its posters. The development of poster printing and bill posting is due largely to the demands of the circus. Not all the commercial advertisers put together use posters so liberally as do the combined circus interests. The requirements of the circus built the boards and the results obtained forced the business to become a permanent and recognized factor in active commercial life. One big circus used in a season seventy-seven kinds of posters, varying in size from one to sixty sheets and let loose on the public twelve publications, from a four-sheet to a twenty-page courier. They had a total edition of five million four hundred thousand copies.