This fact underlines, if further emphasis were needed, the urgency of the successive Plans devised by the Universal House of Justice for the expansion and consolidation of the Faith. The rest of humanity has every right to expect that a body of people genuinely committed to the vision of unity embodied in the writings of Bahá’u’lláh will be an increasingly vigorous contributor to programmes of social betterment that depend for their success precisely on the force of unity. Responding to the expectation will require the Bahá’í community to grow at an ever-accelerating pace, greatly multiplying the human and material resources invested in its work and diversifying still further the range of talents that equip it to be a useful partner with like-minded organizations. Along with the social objectives of the effort must go an appreciation of the longing of millions of equally sincere people, as yet unaware of Bahá’u’lláh’s mission but inspired by many of its ideals, for an opportunity to find lives of service that will have enduring meaning. The culture of systematic growth taking root in the Bahá’í community would seem, therefore, by far the most effective response the friends can make to the challenge discussed in these pages. The experience of an intense and ongoing immersion in the Creative Word progressively frees one from the grip of the materialistic assumptions—what Bahá’u’lláh terms “the allusions of the embodiments of satanic fancy”(63)—that pervade society and paralyze impulses for change. It develops in one a capacity to assist the yearning for unity on the part of friends and acquaintances to find mature and intelligent expression. The nature of the core activities of the current Plan—children’s classes, devotional meetings and study circles—permits growing numbers of persons who do not yet regard themselves as Bahá’ís to feel free to participate in the process. The result has been to bring into existence what has been aptly termed a “community of interest”. As others benefit from participation and come to identify with the goals the Cause is pursuing, experience shows that they, too, are inclined to commit themselves fully to Bahá’u’lláh as active agents of His purpose. Apart from its associated objectives, therefore, wholehearted prosecution of the Plan has the potentiality of amplifying enormously the Bahá’í community’s contribution to public discourse on what has become the most demanding issue facing humankind.